David Graham Email & Phone Number

Brisbane City, Qld, Au

Queensland Theatre is the state's flagship professional theatre company. We present an annual season of plays every year featuring comedies, classics and new Australian work.We inspire and educate young people through school performances, workshops, and teacher training. We support the industry by creating new work, and providing early-career artists with paid opportunities to develop their talents.

International

We created the Ugly Xmas Rashie as Australia's answer to the Northern Hemisphere's Ugly Christmas Sweater. Made for the way we spend our Aussie holidays. It's fun, stylish, sun safe and raises money and awareness around fun in the sun safely.The Ugly Xmas Rashie sold out within 48 hours when we first launched in 2015 and now has a multi-million dollar turnover and has grown into one of Australia's most loved lifestyle brands. Hugh Jackman, Chris Hemsworth and many other celebrities have… Show more We created the Ugly Xmas Rashie as Australia's answer to the Northern Hemisphere's Ugly Christmas Sweater. Made for the way we spend our Aussie holidays. It's fun, stylish, sun safe and raises money and awareness around fun in the sun safely.The Ugly Xmas Rashie sold out within 48 hours when we first launched in 2015 and now has a multi-million dollar turnover and has grown into one of Australia's most loved lifestyle brands. Hugh Jackman, Chris Hemsworth and many other celebrities have acted as ambassadors for the Ugly Xmas Rashie. While being a 'digital first' product, the transformation of the Brand has come with an omni-channel approach. The Ugly Xmas Rashie will also be ranged in the Myer 'Giftorium' across 61 Stores for Xmas 2019. The Ugly Xmas Rashie has won multiple Innovation and Creative awards on the International stage. Show less

Brisbane, Australia

The Head of Marketing, Consumer Engagement & Digital is responsible for the development of the QRU marketing strategy that underpins the four key QRU assets – Queensland Reds, Grassroots Rugby, Ballymore and Community. The role is accountable for leading marketing strategy, game day activation, brand and advertising activity. A primary focus of the role is driving and managing customer relationships through data and insights, leveraging and developing the digital presence and creative arm… Show more The Head of Marketing, Consumer Engagement & Digital is responsible for the development of the QRU marketing strategy that underpins the four key QRU assets – Queensland Reds, Grassroots Rugby, Ballymore and Community. The role is accountable for leading marketing strategy, game day activation, brand and advertising activity. A primary focus of the role is driving and managing customer relationships through data and insights, leveraging and developing the digital presence and creative arm of the business to deliver strategic commercial outcomes. Show less

Brisbane

Returning to News Corp Regional in a consultancy role, I defined a media content and digital acquisition strategy that is now used across the organisation to support new digital products. During this short appointment, I persisted in delivering tangible results, executing multiple campaigns that increased the digital subscriber based by 3.7% over 3 months. Before my departure, I trained and developed marketing and media staff within News Corp Regional, ensuring the continued, effective… Show more Returning to News Corp Regional in a consultancy role, I defined a media content and digital acquisition strategy that is now used across the organisation to support new digital products. During this short appointment, I persisted in delivering tangible results, executing multiple campaigns that increased the digital subscriber based by 3.7% over 3 months. Before my departure, I trained and developed marketing and media staff within News Corp Regional, ensuring the continued, effective deployment of the strategy. Show less

Brisbane & Sydney Area Australia

For 3 years, I was engaged by KPMG Australia to provide subject matter expertise in media, marketing and digital strategy. My core focus was on the development of a national digital marketing strategy that integrated with both existing marketing and communications activities and global KPMG strategy. During this period, I also completed a review of Coles multimillion-dollar media and marketing spend and presented recommendations to the executive team on opportunities to drive MROI and… Show more For 3 years, I was engaged by KPMG Australia to provide subject matter expertise in media, marketing and digital strategy. My core focus was on the development of a national digital marketing strategy that integrated with both existing marketing and communications activities and global KPMG strategy. During this period, I also completed a review of Coles multimillion-dollar media and marketing spend and presented recommendations to the executive team on opportunities to drive MROI and effectiveness. One of my lasting achievements during this tenure was the development of Media & Marketing Effectiveness Models for KPMG used by clients, IP that I continue to own and provide to the firm under license arrangement. Show less

Sydney, Australia

During this 6-month engagement with global research company Ipsos (EPA: IPS, €1.78BN revenue), I developed and launched a new digital audience measurement brand for newspaper and magazine publishers in Australia, including News Corp and Fairfax. My legacy was the development of an Australian-first product that enabled the capture of digital audiences, an innovation that helped Ipsos in generating additional revenue and securing 12 new national clients in as many weeks.

Tasked with leading a digital transformation across marketing, insights and audience development for News Corp subsidiary APN (ASX: APN, $298.6M revenue), I defined product strategy and digital news platforms to evolve the business to digital readiness. I was accountable for all marketing, brand and product activities across 20 newspapers and online assets, managing a multimillion-dollar budget, 18 local marketing managers and a HO team of 12. Throughout, my priority was to implement an… Show more Tasked with leading a digital transformation across marketing, insights and audience development for News Corp subsidiary APN (ASX: APN, $298.6M revenue), I defined product strategy and digital news platforms to evolve the business to digital readiness. I was accountable for all marketing, brand and product activities across 20 newspapers and online assets, managing a multimillion-dollar budget, 18 local marketing managers and a HO team of 12. Throughout, my priority was to implement an FMCG-based marketing structure and insights capability that would enable APN to compete with emerging market disrupters.• Evolved APN to be digital ready, building a culture of product excellence that resulted in a multimillion-dollar increase in annual revenue;• Doubled the social media audience, growing weekly Unique Browser audience numbers to 1.5M across platforms;• Delivered thousands of dollars to the bottom line by developing an Audience Data Insights Panel in partnership with Nielsen. Show less

Melbourne, Australia

Following a 6-year tenure with Mars Inc., I was appointed by Whirlpool (NYSE: WHR, ~$21BN revenue) to apply FMCG principles in leading a strategic marketing transformation in the consumer durables category. Holding full P&L accountability for the multimillion-dollar revenue line, I implemented a market-led marketing model and product team to customise the category to local markets. My leadership remit included 21 reports spanning the full marketing remit and influence across the Oceania… Show more Following a 6-year tenure with Mars Inc., I was appointed by Whirlpool (NYSE: WHR, ~$21BN revenue) to apply FMCG principles in leading a strategic marketing transformation in the consumer durables category. Holding full P&L accountability for the multimillion-dollar revenue line, I implemented a market-led marketing model and product team to customise the category to local markets. My leadership remit included 21 reports spanning the full marketing remit and influence across the Oceania executive team and senior stakeholders in the US.• Transformed the finance-led capability into a market-oriented model, resulting in a 6.3% increase in market share to position the brand as #4 in the White Goods category;• Named as a Winner, 2009 Effie Awards for developing a consumer campaign focused on digital platforms that delivered a 211% ROI;• Established the inaugural Trade Marketing function, recruiting high performance employees to win the B&T Marketing Team of the Year, 2009. Show less

Singapore

Key Deliverable:Development and implementation of the Mars Inc. Global Marketing and Go-to-Market Strategy throughout the emerging markets of Asia. Introduction of Global IT solutions throughout Asia to help drive Consumer insights.

Melbourne, Australia

Key Deliverable:Research of the Seasonal/Gifting Snackfood category in order to determine the Mars Inc. channel structure, business needs and strategic objectives for profitable growth.

Sydney, Australia

Responsible for the Grocery Field Sales team. • Increased Field sales by 65% in 1 year.• Successful introduction of Merchandiser structure within NSW, QLD & ACT, delivering in-store presence and sales for all of the Mars brands• Drove ‘Excellence in Availability’ strategy through dominant display and distribution.• Developed strategy to manage geographically dispersed team.

Melbourne, Australia

Multiple management roles across Fashion, Store Planning & Design and Training & Development.

Master'S Degree, Marketing

- Thesis Topic: New Product Innovation using Cross Functional Project Teams

Bachelor Of Arts (B.A.), Political Science And Business

- Majors: Business & Politics, Sociology

Black Belt, Change Management - Brand And Retail Digital Focus