Project Manager
London, London, Gb
Brand assurance and compliance audit• Brand visual identity compliance audits for Shell Brands International in over forty countries on four continents• Monitoring and tracking debranding programmes for divested businesses and marketsDesign specification and development of bespoke cost analysis models• Assessment of cost scenarios and requirements for brand transitions (brand upgrade, refresh or complete rebrand)• Comparison of alternative transition strategies, balancing rollout time frame with cost and quality of impressionBrand policy design, training and project management• Development of corporate brand guidelines• Creation of bespoke online ordering and progress tracking tools• Project management for rebranding of physical brand carriers, including communications, stationery, signage, workwear and vehicle liveryBrand helpdesk (askbrand.com)• Day-to-day brand assurance, guidance and best practice advice• Review of branded materials prior to publication, to ensure consistent implementation of the brand identity• Design, setup and maintenance of bespoke online brand asset management solutions