Daniel G. Email and Phone Number

Options Skills Ltd was a UK-based training provider specialising in vocational and professional development programs. The company offers a variety of courses and qualifications aimed at enhancing skills and career prospects in sectors such as electrical, plumbing, and heating.During my second tenure, I was accountable for:• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Spearheaded all digital marketing initiatives, managing a £300,000 budget to optimise lead generation, improve marketing consistency, and streamline internal stakeholder and student support processes.• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led and mentored a dynamic digital marketing team, fostering a collaborative environment to drive creativity and innovation. Provided guidance on campaign strategy, performance metrics, and professional development.• 𝗢𝗻𝗹𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Led the design and launch of a customised Learning Management System (LMS), resulting in cost reductions and increased student engagement by enhancing the digital learning experience.• 𝗦𝗘𝗢 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Developed and implemented a comprehensive SEO strategy to improve organic search visibility, enhance keyword rankings, and drive targeted traffic. Achieved measurable improvements in website traffic and engagement, supporting overall marketing objectives.• 𝗣𝗣𝗖 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed advertising campaigns across multiple platforms, including Google Ads and social media. Developed targeted ad strategies, optimised bidding, performed A/B testing to maximise ROI. Successfully reduced costs and increased conversion rates.• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw all digital and web systems, including Websites, CRM, CMS, LMS and analytics. Ensuring seamless operation and interoperability of systems to support marketing, business operations, data analysis.

Thomas Dudley Ltd is a UK-based manufacturer specialising in high-quality plumbing and drainage solutions. The company produces a wide range of products, including cisterns, water management systems, and iron castings, serving both residential and commercial markets.During my tenure, I was accountable for:• 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Crafted and implemented a robust digital strategy for seven group businesses, focusing on optimising conversion rates and enhancing B2B engagement across web and social media channels.• 𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀: Achieved a 27% increase in organic traffic and a 50% increase in B2B manufacturing service conversions through targeted SEO, content marketing, and social media optimisation efforts.• 𝗠𝘂𝗹𝘁𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw Pay-Per-Click (PPC) campaigns, email marketing initiatives, and web development projects. Ensured cohesive and effective digital marketing efforts for both internal and external stakeholders.

Options Skills Ltd was a UK-based training provider specialising in vocational and professional development programs. The company offers a variety of courses and qualifications aimed at enhancing skills and career prospects in sectors such as electrical, plumbing, and heating.During my tenure, I was accountable for:• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵: Orchestrated the digital strategy during a critical growth phase, contributing to an annual increase of over 7,000 enquiries and driving the company's turnover to £5,000,000 over three years.• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗣𝗮𝗶𝗱 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Designed and executed a comprehensive engagement plan leveraging content marketing and paid advertising, resulting in a 23% year-over-year increase in organic traffic and a 19% rise in enquiries.• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝗘𝗢: Led the redesign of responsive and mobile-friendly websites, focusing on on-page SEO, content marketing, and link-building to enhance organic search rankings and visibility.• 𝗖𝗼𝘀𝘁 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 (𝗖𝗥𝗢): Achieved a 47% reduction in Cost Per Click (CPC) and Cost Per Acquisition (CPA) to £14 per enquiry by implementing CRO strategies and optimising landing page designs.• 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Developed a bespoke Customer Relationship Management (CRM) system, facilitating the identification of growth opportunities and enabling data-driven marketing decisions.• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Established and managed a 4-person marketing team, providing ongoing professional development and fostering a collaborative environment to support the company's digital initiatives.

Rightio Ltd is a UK-based service provider specialising in home maintenance and repair solutions. The company offers a range of services, including plumbing, heating, and electrical repairs, through both online booking and on-site visits. During my tenure, I was accountable for:• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Successfully completed a short-term contract to redesign and launch over 400 local lead-capturing WordPress websites. This initiative significantly enhanced conversion rates and improved key performance indicators (KPIs) across the board.• 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗣𝗥 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻: Collaborated with an external PR company to ensure consistent messaging and branding across all digital channels, strengthening the company's market presence.• 𝗔𝗣𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Integrated APIs with existing business processes, enabling the provision of real-time information to customers and improving overall service efficiency and customer satisfaction.

SYSPAL stands as the foremost UK manufacturer of hygienic stainless steel products catering to diverse sectors including food, medical, veterinary, and processing industries.During my tenure, I was accountable for:• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗥𝗲𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Collaborated with a dynamic marketing team to spearhead the redevelopment of company websites, ensuring they met modern standards with responsive design. Utilised the MAGENTO eCommerce platform and cutting-edge web technologies to enhance user experience and functionality.• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Crafted and executed tailored digital marketing strategies for various business units, identifying key areas to strengthen the company's market positioning. This included:• 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Developed an SEO and content strategy based on comprehensive keyword research and competitor analysis using industry-leading tools such as SEMRush and Moz.• 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Orchestrated email marketing campaigns in collaboration with departmental stakeholders, aiming to improve open rates, click-through rates, and conversion rates via website interactions or telephone inquiries.• 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Managed campaigns across Google Ads, Bing Ads, and other paid channels to enhance brand visibility and drive targeted traffic to the website.• 𝗪𝗲𝗯 𝗛𝗼𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw web hosting management, including configuration and setup through off-site hosting services. Ensured Magento Community and WordPress installations were up-to-date and optimized for peak performance.

Choice Shops Ltd was a UK-based retailer specialising in a diverse range of products, including household goods, electronics, and personal mobility items. The company operates both online and through physical stores, focusing on delivering quality products and a convenient shopping experience to its customers.During my tenure I was responsible for:• 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵: Drove consistent organic growth across multiple e-commerce sectors by executing comprehensive on-page optimisation strategies and a targeted content marketing plan.• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗦𝗘𝗢 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Developed new websites and business profiles that adhered to SEO best practices, guidelines and accessibility standards, ensuring optimal search engine visibility and user accessibility.• 𝗞𝗲𝘆 𝗣𝗵𝗿𝗮𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Implemented a strategic key phrase marketing plan, collaborating closely with content creators to improve keyword rankings. This effort resulted in a 17% increase in organic traffic.• 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗥𝗲𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Led the redevelopment of several e-commerce websites using Magento, focusing on enhancing conversion rates and improving other key performance indicators (KPIs), thereby driving overall business growth.

RF Training was a UK-based provider of trade and vocational training, offering a range of courses and qualifications in various trades and skills. The company specialised in delivering practical, industry-relevant training to help individuals gain the certifications and expertise needed for careers in fields such as electrical, plumbing, and heating.During my tenure, I was accountable for:• 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Played a pivotal role in developing company websites using WordPress, refining landing pages, and implementing user-centric design improvements. These efforts increased CTR and reduced CPA by 22%.• 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗟𝗶𝗻𝗸-𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Executed a comprehensive SEO plan to boost organic visibility and natural awareness of the company website, complemented by a targeted link-building strategy to enhance domain authority.• 𝗣𝗣𝗖 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Coordinated with external agencies to support the overarching marketing strategy, developing and managing effective Pay-Per-Click (PPC) campaigns to drive targeted traffic and conversions.• 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 (𝗖𝗥𝗢): Developed multiple websites aimed at improving conversion rates and optimising performance across various digital channels, contributing to overall business growth and efficiency.

Keepable Ltd and Youreableshop.co.uk were among the UK's leading retailers of mobility and independent living products, both online and in physical stores.During my tenure, I was accountable for:• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝘀𝘀𝗲𝘁𝘀: Played a pivotal role in crafting and sustaining distinctive assets for various eCommerce platforms at Keepable Ltd, enhancing on-page customer experiences and driving digital engagement.• 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗣𝗮𝗴𝗲𝘀: Led efforts on Youreableshop.co.uk to refine landing pages and create conversion-focused pages, resulting in increased sales and fostering repeat business.• 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗥𝗲𝗻𝗼𝘄𝗻𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀: Partnered with esteemed third-party brands such as Help the Aged and Age Concern, leveraging a bespoke eCommerce platform to establish and nurture branded eCommerce niche sites.

Halesowen College is a further education institution in the West Midlands, UK, offering A-levels, vocational courses, and apprenticeships. It focuses on preparing students for higher education and careers.During my tenure, I was accountable for:• 𝗜𝗻𝘁𝗿𝗮𝗻𝗲𝘁 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Prototyped and developed Intranet applications specifically tailored for teaching staff, enhancing internal communication and resource accessibility.• 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗟𝗧 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: Contributed to the development of popular Information and Learning Technology (ILT) resources, supporting educational initiatives and improving instructional materials.• 𝗦𝗶𝘁𝗲 𝗠𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: Implemented regular updates and ongoing maintenance for college Intranet and Internet sites, ensuring smooth operation, up-to-date content, and consistent user experience.