Senior Brand Strategist
Bangkok Metropolitan Area, Thailand
Based out of QUO Global's Bangkok office, I helped to lead a highly-creative team of brand strategists and designers. Together, we worked with some of Asia's largest and most storied hospitality companies, government travel agencies, and regional NGOs to create influential and award-winning new brands.As a Sr. Brand Strategist, some of my key roles and responsibilities included:► Organizing and managing 3-4 multinational clients and projects concurrently► Leading long-term, large-scale destination marketing plans involving multiple stakeholders ► Writing speeches, creating board presentations, and designing pitches for new clients► Public speaking engagements, as well as delivering regular presentations to C-suit management (both internally and externally)► Developing brand concepts and brand architecture guidelines for global hotel chains, including AccorHotels and IHG► Creating client-specific brand strategies for a wide-range of small, medium, and large companies ► Qualitative and quantitative market research and analysis, including site visits and focus groups► Extensive work and travel experience in Vietnam, Thailand, Laos, Sri Lanka, Maldives, and Germany