Dana Grummer, Pmp, Cspo, Csm Email & Phone Number

Austin, Texas, Us

Served as strategic advisor supporting our key accounts supporting Salesforce Marketing Cloud, CDP and Adobe Experience business consulting engagements.𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Built and maintained strong relationship with key clients, representing total contract value of $28million, acting as primary point of contact for strategic program initiatives. Collaborated with client leadership to understand their business goals and translate into effective digital marketing strategies, leveraging Salesforce Marketing Cloud and Adobe Experience Manager.𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Successfully integrated AEM and SFMC, creating a self-serve email deployment model for client. This empowered them to manage their own email/newsletter programs, resulting in over $500,000 annual savings in agency support cost. 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: Implemented full Project Lifecycle Methodology and introduced formal root cause analysis methodology company wide, focused on continuous improvement in delivery quality.𝐀𝐠𝐢𝐥𝐞 𝐂𝐨𝐚𝐜𝐡 & 𝐌𝐞𝐧𝐭𝐨𝐫: Mentored Scrum Master Product Owners and Scrum Teams in refining and prioritizing backlogs, ensuring value creation, and fostering iterative delivery for continuous improvement. Implemented Agile Best Practices reducing cycle time by 2 days and increasing velocity by 30% in first 90 days.𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Created and implement Portfolio Management, ensuring alignment on project delivery, budget/forecasting and billable hours across the account.

Beverly, Massachusetts, Us

Head of Salesforce Center of Excellence supporting Global Marketing operations across North American, Caribbean and South America.𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Directed creation and daily operations of ATN's MarTech Center of Excellence, supporting MarTech stack and cross-cloud integrations. Led strategic planning, budget management, and technology implementation, significantly enhancing marketing effectiveness and operational efficiency.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐑𝐨𝐚𝐝𝐦𝐚𝐩: Served as Platform/Product Owner for $15million enterprise CRM and MarTech stack. Developed a strategic roadmap integrating CRM and Marketing Automation platforms ensuring cross-cloud integration. Influenced leadership in business strategy and technology roadmap, securing funding for key implementations𝐀𝐈-𝐃𝐫𝐢𝐯𝐞𝐧 𝐎𝐦𝐧𝐢-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Leveraged Salesforce Einstein Predictive Scoring to identify high-value leads and optimize conversion strategies, increasing lead capture by 53% and a 70% opt-in rate. Integrated real-time personalization to deliver personalized content for web and mobile platforms enhancing user engagement and increasing web usage by 98%. Designed AI-powered chatbots to handle common customer inquiries, and predictive case routing.𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐚𝐥 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Defined architectural and solution approaches supporting our Customer 360 strategy. Implemented enterprise Proof of Concept for Salesforce Data Cloud (CDP) integrating AWS S3, and Snowflake resulting in a 60% increase in customer contact data accuracy. Architected𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Defined KPIs and established a new marketing attribution framework. Integrated analytic tools and leveraged Salesforce Intelligence to report cross-channel marketing performance, ensuring data-driven decision making.

Beverly, Massachusetts, Us

Worked closely with C-Level and Senior Management to understand business drivers, project requirements and resource availability. Responsible for ensuring proper prioritization and strategic alignment for all initiatives across TelCo/Media providers serving the US, Bermuda, and the Caribbean.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Worked closely with C-Level and Senior Management to understand business drivers, project requirements and resource availability. Developed strategic technical approaches and provided portfolio management across supporting our global operations.𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Developed a Portfolio prioritization visualization tool integrating Smartsheets and Tableau, ensuring strategic alignment and proper prioritization for initiatives, resulting in over $3M in benefits.𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Served as Technical Program Manager for Enterprise CRM and SFMC marketing Automation implementation and integrations.𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩: Served as Product Owner for all PMO Portfolio Management tools, including ServiceNow PPM and Smartsheets, resulting in $40k recurring savings and eliminating $50k in 3rd party tool development.𝐏𝐌𝐎 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 & 𝐆𝐨𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞: Established a new PMO, designing and implementing all processes and governance structures, including a project intake/demand process that guided project sponsors through business case development, high-level requirements, and estimation, ultimately leading to successful project funding approvals.

Little Rock, Ar, Us

Provided technical project management for various cross-functional initiatives. Developed comprehensive project plans to monitor project progress, ensuring on time project delivery and achievement of project goals. 𝐏𝐌𝐎 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬: Led efforts to define newly formed PMO process standards for project management and migration to Agile methodologies. Included evaluating new software, processes and communication portals to support transition. 𝐏𝐑𝐎𝐉𝐄𝐂𝐓𝐒:𝐊𝐢𝐧𝐞𝐭𝐢𝐜 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐓𝐕: Led the launch of a new app-based, multiscreen TV service to replace cable TV in target markets. Worked with 3rd party streaming providers and set-top box OEMs in development and testing.

Provide eCommerce and Brand Consulting for small-businesses looking to expand their distribution. Expert in the Amazon Sales Platform, including Amazon SEO, PPC, listing optimization and niche-market research. 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 & 𝐂𝐥𝐢𝐞𝐧𝐭 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲: Served as trusted partner and advocate for small businesses and brand owners, helping them realize sales growth through multiple online distribution channels (Amazon, Ebay, Walmart)𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐦𝐞𝐧𝐭: Identified and optimized eCommerce sales channels leveraging PPC, SEO and data-driven listing optimization, driving a 200% increase in sales in less than 12 months, with consistent growth month-over-month.

Dallas, Tx, Us

Served as single point of contact for all cloud and managed applications services for strategic ERP clients.𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Built and maintained strong client relationships for key PeopleSoft and Oracle clients as part of AT&T’s Cloud Hosting & Managed Services division.𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧: Managed multiple Fortune 500 clients representing over $5.8 million in total contract value. Successfully negotiated multiple renewals and upgrades totaling over $2million.𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐭𝐞𝐰𝐚𝐫𝐝𝐬𝐡𝐢𝐩: Performed Client Quarterly Business Reviews with Senior Executives, reviewing performance metrics and outlining future strategic initiatives.𝐂𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Provided cross-functional leadership with Professional Services, Architecture, and Sales in identifying potential client growth opportunities.

Dallas, Tx, Us

Following AT&T’s acquisition of AWCC.𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: managed pre-close communications ensuring DOJ guidelines were followed. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Post close, I was responsible for overseeing cross-functional efforts in preparation for customer migrations from AWCC to AT&T Mobility platforms, including managing customer communication, pre-migration activities and legacy system cleanup as well as identifying requirements for upcoming legacy system turn down activities.

Dallas, Tx, Us

Worked closely with Business Executives, Stakeholders and Technical Architecture groups to define solutions and provide leadership from concept through implementation. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Championed business application transformation programs through internal Governance processes, leading the architecture team to develop technology solutions ranging from $500k to upwards of $5 million resulting in over $10 million in revenue and/or savings. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩: Served as Product Owner for our B2B mobile activation integration and development platforms supporting Big Box Retailers Walmart, Best Buy, and Target. Recognized as Supplier of the Year by Walmart Corporation.𝐂𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Led cross-functional team collaboration in solutions development and stakeholder management, driving build vs. buy recommendations.𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed team of Product Managers in the implementation of over 100 value-add products to support GTM strategies, including migration from legacy platforms.𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Led the development and go-to-market strategy for multiple new distribution channels, including iPhone Launch and new Walmart prepaid collaboration, resulting in over $1M revenue, a 5% increase in gross sales and 33% reduction in disconnects.𝐏𝐑𝐎𝐉𝐄𝐂𝐓𝐒• 𝟒𝐆 𝐋𝐓𝐄 𝐁𝐚𝐧𝐝 𝐀 𝐋𝐚𝐮𝐧𝐜𝐡 - Launch of 4G LTE 700MHz Band A service, meeting FCC’s deployment requirements for licensed spectrum and future commercial use.• 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩 - Developed new mobile App for payments and account maintenance, processing over 7.2M payments in first 12 months• 𝐖𝐢𝐫𝐞𝐥𝐞𝐬𝐬 𝐃𝐚𝐭𝐚 𝐁𝐢𝐥𝐥𝐢𝐧𝐠 - Redesigned Wireless Data billing platform resulting in $3M savings.• 𝐆𝐥𝐨𝐛𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐂𝐚𝐭𝐚𝐥𝐨𝐠 𝐏𝐨𝐂 - Implemented Sieble GPC to support enterprise and 3rd party resellers.