Utilized Salesforce to support sales team by building out custom reports and dashboards allowing business leads to track key metrics such as sales pipeline and monthly results to interpret how sales team is tracking against goals.Trained sales team on Salesforce best practices in handling data with integrity and continued hygiene.Responsible for re-structuring account hierarchy (mass cleansing of data, parent-child associations, and removing duplicate accounts).Tasked with building out forecasting model for MBuy, Mediaocean's media planning and buying division. Model allocates total campaign budget dollars from a sales pipeline report to appropriate flight dates increasing granularity in forecasting and allowing sales management to forecast on daily, monthly, and quarterly levels.Developed, implemented, and managed a database containing all Mediaocean client contracts across multiple regions. Unified the storage of all contracts providing more accurate reporting and a centralized accessible location for all client agreements globally.Analyzed revenue information for sales and marketing strategy allowing Marketing to target preferred/ideal verticals for lead generation during outreach campaigns.