I've had a pretty varied journey—started by organizing exclusive dance events in Lisbon, then jumped into public relations for some of the biggest nightlife spots in Lisbon and the Algarve. These roles taught me a lot about reaching and resonating with different crowds.Spent a couple of years in finance too, working in factoring for a major international bank, where I developed skills in financial analysis and business operations. It’s been handy in helping clients see real results and understand the numbers behind their businesses.Helping produce Lisbon’s first TEDx event was a great experience. It showed me how powerful storytelling can be in bringing people together around big ideas.Now, as the co-founder of BRANCA, I combine all this experience to help businesses not only stand out but make real connections with their audiences. Our goal? Blend creativity with technology to help as many people as possible run better businesses and live better lives.