As Marketing Manager, I spearhead the promotion of tours and events across Australia & New Zealand, crafting and executing both paid and organic digital marketing strategies across Facebook, Instagram, TikTok, and out-of-home advertising. I manage end-to-end campaign development, from setting strategic objectives to overseeing creative direction, asset creation, and media coordination. Additionally, I handle all copywriting for campaigns, including press releases, ad copy, and social media content, ensuring consistent and engaging messaging. By carefully managing the marketing budget, I aim to maximise return on investment while driving engagement and ticket sales. I work to ensure that each campaign performs well across all channels and meets its key objectives. My client portfolio includes Jamie xx, Fred Again, Snoh Aalegra, X Club, Omar Apollo, Yasiin Bey, and more.

As the Digital Marketing Manager for Snow Machine, I led the digital promotion for both Snow Machine Queenstown and Snow Machine Hakuba. I crafted and implemented comprehensive organic and paid marketing strategies across platforms including Facebook, Instagram, and TikTok. My role involved managing digital content creation, directing social media strategy, and producing compelling copy. Additionally, I handled event photography and collaborated with festival partners to ensure a cohesive and effective promotional approach.

Collaborating with artists and record labels, I contribute to the creative process of music releases by producing content and assets for social, digital, and streaming platforms. I have toured Australia and New Zealand as a live music photographer and have worked with labels to direct music videos and develop marketing material for release campaigns. My clients include Spacey Jane, San Cisco, Blake Rose, Noah Dillon, Great Gable, Stella Donnelly, AWAL, Future Classic, Dew Process, Mushroom Group, and more.

As an artist manager, I successfully advanced a national tour supporting Stella Donnelly, overseeing all logistics and coordination to ensure smooth execution. I managed bookings and recording sessions, ensuring all timelines and requirements were met. Additionally, I secured two WA Contemporary Art Fund grants, providing vital support for the artist’s creative projects and furthering their artistic development.- Creating PR packages for releases as well as digital content

Assisting in a range of marketing initiatives for a range of organisations. Duties included tracking analytics for social media campaigns, creating social media posting schedules and writing captions for social media posts.