Establishment and Vision:After 14 years of extensive experience, working 14-16 hours a day, established MHE NEXT Engineering Pvt Ltd. Focused on providing customized handling and storage solutions.Started manufacturing Electric pallet trucks, Electric stackers, Counterbalanced stackers, lift tables, Scissor lifts, Goods lifts, and customized MHE & racking systems.Strategic Partnerships:Partnered with world-renowned companies to represent their products in India, including Hangacha, XILIN, Combilift, Aisle Master, Dingli, Snorkel, Cascade, and Marriotti.Offered a diverse product range including Diesel, LPG & Electric forklifts, Hand pallet trucks, Side loaders, Straddle carriers, Multi-directional forklifts, Articulated boom lifts, Self-propelled Scissor lifts, telescopic boom lifts, Forklift attachments, and Compact forklifts.Market Impact and Achievements:Made a significant impact in the material handling equipment and storage system industry, competing with top companies like Godrej ,Voltas, Maini, Josts, Nilkamal Secured major deals with leading companies such as Reliance Industries, Mahindra & Mahindra Ltd, Putzmeister, Siemens, Bharat Bijlee, Blue Star, Johnson & Johnson, Jindal Drugs, Cummins India, Man Diesel, Sandvik Asia, Atlas Copco, Crompton Greaves, Lupin Laboratories, Cipla, Mylan, Aristo Pharma, Harmon Finchem, Flyjac Logistics, CCI Logistics, DHL, FedEx, Saint-Gobain, Solar Industries, Forbes Marshall, Fiat, VIP Industries, Safari Industries, Gateway Distripark, Alembic, and many more.Successfully executed projects ranging from 10 lakh to 18 crores, including international projects in Africa and Indonesia.Key Achievements:Pioneered the manufacturing and trading of a wide range of material handling equipment and storage systems.Built a strong network of international partnerships, enhancing product offerings and market reach.Consistently achieved significant sales and business growth in a competitive market.

• Full P&L and Operations Management: Responsible for overseeing all aspects of profit and loss, driving operational efficiency, and ensuring sustainable growth.• Team Leadership: Managed teams of 150+ employees, optimized team size and skills, and built high-performing teams from scratch.• Network Building: Developed and maintained an extensive network of industry contacts and partners.• Product Development: Actively involved in developing new products to meet market demands and drive innovation.• Sales and Service Optimization: Streamlined the Pan India Sales & Service department to enhance business and profitability, and implemented best practices in Sales, Service, payment terms, and HR policies.• Tender Business and SOP Development: Streamlined the tender business processes and established Standard Operating Procedures (SOPs) for consistency and efficiency.• Expert Team Development: Built and led a team of experts for domestic and international trade • Supplier Negotiations and Supply Chain Management: Negotiated agreements with suppliers and managed the entire supply chain to ensure seamless operations.• Coordination with Group Companies: Coordinated and liaised with other group companies to leverage synergies and drive collective success.• Performance Reviews and Training: Established periodic review methods department-wise through Management Information Systems (MIS), conducted All India product & productivity training, and offered one-on-one motivational sessions for the mid-management team.• High-End Project Execution: Successfully executed high-end and high-value projects.• Remarkable Achievements: As CEO, achieved a 100 crore target in the first year of operation.

At Nilkamal as the Business Head of Material Handling Equipment Division, was responsible for:1. Division Establishment: Successfully established the Material Handling Equipment (MHE) Division from scratch, achieving a turnover of ₹48 crores in just three years.2. Organizational Structure: Set up a complete organizational structure across the country, including sales, after-sales services, depots, and warehouses.3. Comprehensive Recruitment: Recruited a full team, from entry-level positions to General Managers, ensuring a robust and capable workforce.4. Supplier Negotiations: Identified and negotiated with both international and domestic suppliers to secure high-quality products with timely delivery and competitive pricing.5. Technical Contributions: Provided ongoing technical inputs to upgrade existing product lines and introduce new products.6. Marketing & Advertising: Led the advertising and marketing efforts for the division, enhancing brand visibility and market reach.7. Sales Strategy Development: Developed and implemented sales strategies, dealer and stockiest policies, and pricing structures.8. Major Dealership Agreement: Single-handedly finalized the complete dealership negotiations for India with Mitsubishi Caterpillar Forklift Asia Pte Ltd, one of the world's top five material handling companies.9. Strategic Partnerships: Signed contracts with following MNC for representing their products in India:Hangcha , China (Forklifts and Reach Trucks)Combilift , Ireland ( Side loaders , Multidirectional forklifts, straddle carrier)Aisle Master , Ireland (Articulated Forklift) Noble Lift , China (Warehousing Equipment)Xilin , China (Manual Warehousing Equipment)Dingli,China (Aerial Work Platform)10. Target Setting & Appraisals: Set sales, service, and spare parts targets and conducted annual appraisals for teams across the country.

With a focus on driving sales and building robust teams, I was responsible for overseeing Forklift sales across India and Pick & Carry Crane (Hydra) sales in West India. Key responsibilities and achievements include:Sales Leadership: Managed Forklift sales nationwide and Pick & Carry Crane sales in West India. Successfully sold 350 forklifts in the first year of operation.Enquiry Generation: Conducted seminars, participated in exhibitions, initiated industry-specific mail campaigns, and employed various marketing strategies including newspaper and magazine advertising, cold calling, telecalling, road shows, and demos to generate enquiries.Marketing Material Development: Created forklift catalogues, marketing flyers, PowerPoint presentations, videos, and collected customer testimonials. Finalized model names and stickers, and designed quotation formats for forklifts.Team Training: Trained fresh graduates in forklift sales and sales coordinators to handle forklift enquiries independently.Team Recruitment: As the first employee of the forklift division, recruited the sales and service team. Approached and interviewed sales and servicing teams from competitors, establishing a pan-India team.Existing Team Management: Managed the existing Pick & Carry Crane sales team and significantly increased sales in this segment.

Career Progression and Responsibilities:Branch Manager:Joined as Branch Manager, responsible for the entire branch operation, including sales and service for the Mumbai branch and its areas: Mumbai, Navi Mumbai, Raigad, Nasik, Gujarat, and Goa.Managed a team of 15+ professionals.Regional Manager - West:Promoted to Regional Manager - West, overseeing sales and service of Maini Manufactured products and Still-German Make material handling equipment.Accountable for operating within assigned budgets for travel and other expenses.Key Achievements:Secured rate contracts with leading companies like ABB, Mahindra & Mahindra Ltd, and Siemens, ensuring consistent annual business.Developed the branch business from scratch, competing against top companies like Godrej, Josts, Macneill, and Voltas, and successfully established Maini's presence in the West region.Promoted new products such as Scissor lifts and dock levelers, expanding the product range.Played a key role in promoting newly introduced products like golf carts and electric vehicles, securing significant deals with major customers including Reliance, Cipla, Neptune Group, Nirmal Lifestyle, Excel World, and ND Studio.

Career Progression and Responsibilities:Service Trainee Mechanic:Joined as a Service Trainee Mechanic responsible for servicing Jost’s manufactured products in the Mumbai region. Products handled included hydraulic hand pallet trucks, battery-operated platform trucks, electric pallet trucks, electric stackers, and Jungheinrich-Germany manufactured products like electric forklifts, reach trucks, and order pickers.Sales and Service Engineer:Excelled in sales while in the service role, leading to promotion as Sales and Service Engineer.Responsibilities expanded to include both sales and service of Jost’s and Jungheinrich products.Product Engineer – Jungheinrich and Tennant Products:Further promoted to Product Engineer, overseeing Jungheinrich products and Tennant, USA floor cleaning products. Successfully delivered satisfactory results, leading to increased responsibilities and management satisfaction.Branch Transfer and Expanded Role:Transferred to the Baroda branch to manage all products manufactured by Jost’s and agency products.Achieved 3 promotions in 4 years, demonstrating consistent performance and leadership.Training and Development:Trained by teams from Jungheinrich-Germany and Tennant-USA for both sales and service.Leveraged training to enhance product knowledge and service quality, contributing to overall business growth.Achievements:Recognized for exceptional sales performance, leading to rapid career advancement.Played a key role in expanding the market presence of Jost’s and associated products.Demonstrated ability to manage and grow both sales and service operations effectively.