Dhananjay Arora Email & Phone Number

Mumbai, Maharashtra, India

Handled and managed influencer marketing campaigns for high-profile brands such as, Colgate, Manforce, Kotak, Duroflex, and Sensodent.Led the Colgate Total campaign in collaboration with Dinesh Karthik, orchestrating end-to-end brand strategy and execution. Successfully communicated the core message, Don't change the way you eat, change your toothpaste, by promoting Colgate’s most clinically advanced formula, ensuring brand consistency and impact across all touchpoints. Led end-to-end campaign planning and execution, ensuring alignment with each brand's core objectives and key motives.Conducted meetings with brand representatives to understand campaign requirements and objectives. Developed and presented a list of top influencers tailored to each campaign's needs, facilitating selection and managing influencer partnerships.Executed campaigns within specified timelines, consistently achieving desired outcomes and enhancing brand visibility.

Mumbai, Maharashtra, India

Managed and collaborated with influencers, amplifying brand reach and forging meaningful partnerships.Analyzed campaign performance data to identify opportunities for improvement and optimize future initiatives.Represented The Souled Store at the Kala Ghoda Festival in Mumbai. managed art installations and contributed to sales totalling 15.70 lakhs.Assisted in managing relationships with external partners, including vendors, influencers, and contacts.Analyzed social media performance to understand content effectiveness and audience reach.Brainstormed innovative campaign ideas for major licenses like Godfather, Ed Sheeran, and Kung Fu Panda 4.Generated reports to support the development and implementation of marketing plans.Assembled reports and presentations to share insights and recommendations with co-founders.Contributed to the planning and hosting of marketing events.Independently managed The Souled Store's social media accounts for 4 months, exceeding 100 posts.

Delhi, India

Produced captivating content and A+ descriptions for Amazon, driving increased sales and customer engagement. Conceptualized and executed compelling Reel scripts, elevating brand presence and fostering a deeper connection with the audience.Crafted persuasive WhatsApp copy, effectively communicating the brand's message to a broader audience. Skillfully composed ad scripts, optimizing brand visibility and driving customer interest.Managed and collaborated with influencers, amplifying brand reach and forging meaningful partnerships.Conducted comprehensive Facebook ad analysis and authored compelling ad copies, optimizing ad performance and increasing ROI.

India