Dhananjay Mahale Email & Phone Number

Mumbai, Maharashtra, India

• Identify target audiences and develop strategic online media plans across Biddable and Non-Biddable platforms using emerging technologies to create impactful campaigns that meet client objectives.• Managing a team of 6 planners and 4 interns to drive digital planning & buying for 2 leading agencies- Wavemaker & Motivator• Provide clients with performance updates and suggest new strategies.• Negotiate, purchase, and maintain online media insertions, securing competitive rates and added value.• Coordinate with the execution team to set up and monitor campaigns.• Maintain brand identity and promote activities on social networks (META, LinkedIn).• Provide timely, accurate reporting, including post-buy analyses and tracking reports.• Measure marketing effectiveness using analytical tools & trackers to identify improvement areas.• Platforms: Websites, News, OTTs, Mobile Apps, Transactional, OEM, Games, Aggregator & Etc.• Clients: Pernod Ricard India, Danone, Sun Pharma, Netflix India, IDBI Bank, Kotak Bank, Red Bull, Tata Consumer Products Limited, ASUS, Hitachi, Lupin, Mother’s Dairy, Sharekhan, Perfetti, MTR, Shopper’s Stop, Akzo, Hotstar, Disney Broadcast, Star India Network, Star International, Studios Etc.

Mumbai, Maharashtra, India

• Plan, create, and manage Search, Video, Display, App Install, and Remarketing campaigns across channels.• Conduct keyword research and optimize bids, including targeting and negative keywords.• Optimize bidding for keywords, placement, device, geographic, demographic, and more.• Monitor, evaluate, and report campaign performance, analyzing trends, goals, opportunities, and KPIs.• Oversee daily team activities, ensuring time management and quality standards.• Participate in weekly client calls and meetings, providing thought leadership.• Clients: Sony LIV

Mumbai, Maharashtra, India

• Founded a start-up focused on new business ventures and providing digital solutions to traditional marketing.• Formulated company vision, goals, and objectives recruited and trained employees.• Implemented digital marketing strategies, boosting website traffic, conversion rates, leads, sales cycles, customer acquisition costs, and retention.• Handled business development, including market research, finance, operations, and marketing.• Built and maintained relationships with investors, partners, and customers; attended events to foster connections.• Clients: Marwan’s Worli, Allure Saloon, Devashree Paithani, Gaurav Steel, Film Mandar Studio, Saimax Engineering & Etc.

Mumbai, Maharashtra

• Design and oversee SEM, SEO, SMM, email, and YouTube ad campaigns.• Create and monitor campaigns on Google, Facebook, Instagram, LinkedIn, and other platforms.• Achieve lead generation, qualification, marketing communication, app promotion, brand building, and conversion goals.• Led a digital marketing team of six members, including Client Servicing Managers, an SEO Expert, a Senior Designer, and junior interns.• Collaborate with senior members of the advertising team and media experts to analyze market trends and strategize promotional campaigns• Execute social media efforts to improve KPIs like likes, shares, reach, engagement, and lead generation.• Prepare accurate reports on marketing campaign performance.• Clients: Divine Solitaire, Sarvottam Career Institute, Juice Adventure, Yeh China, Alex Jewellery, HDFC Ergo, 11:11 Fitness, Kala Design Studios, School of Excellence & Etc.

Mumbai Area, India

• Plan, execute, and manage performance-driven campaigns on Google Ads Search and Display Network.• Analyse websites and conduct keyword research to maximize ROI.• Manage SEM activities, including planning, implementation, budget management, performance review, and optimization.• Track site activity and campaign performance, creating regular reports using Excel, Google Data Studio, Google Analytics, and AdWords Report.• Identify market trends and optimize spend and performance.• Plan, execute and measure experiments and conversion tests.• Collaborate with internal teams on experiments and tests.• Client: AMD

Mumbai Area, India

• Plan and execute SEM, SEO, email, social media, display, and video advertising campaigns.• Design, build, and maintain clients' social media presence, sharing content across channels.• Develop content marketing strategies, set short-term goals, and achieve business targets.• Measure and report campaign performance, assessing against ROI and KPIs.• Identify market trends and insights to optimize spending and performance.• Collaborate with internal teams to create landing pages and enhance user experience.• Clients: CRD Group, Lagoona London & Etc.

Mumbai, Maharashtra, India

• Plan, implement, and independently manage performance-driven Google AdWords and Facebook campaigns, specifically on the Search and Display Networks.• Track site activity and performance using Google Analytics, create reports and address queries from international clients viacalls, emails, or Skype.• Analyse websites and conduct keyword research to develop a comprehensive strategy for publishers to maximize ROI.• Handle day-to-day SEM or paid search campaign activities, including planning, implementation, budget management, performance review, and optimization.• Evaluate and create monthly reports for brand and performance marketing, preparing review meeting materials to provide client insights.• Clients: CC Avenue, Capital Fence, French Bulldog LA & Etc.

Mumbai, Maharashtra, India

• Plan and participate in the launch of new products, coordinating efforts across various departments.• Brief press and PR teams, train marketing staff, and participate in presentations.• Establish development timelines with product management, engineering, and manufacturing.• Gain customer insights through surveys, focus groups, and sales data analysis.• Create product content: technical documentation, case studies, videos, website copy, and blog posts.• Research competitors and respond appropriately.• Manage all SEO activities, including content strategy, link building, and keyword strategy to boost search rankings.• Clients: Bombay Electric Supply & Transport (BEST)

Diploma In Digital Marketing, Digital Marketing, Good

Activities and Societies: Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Google Ads, Google Analytics.

B.E, Information Technology

Diploma In Information Technology, Information Technology

High School, Ssc, 1St Class

Activities and Societies: Football Team, RSP, Kabaddi Team, Drawing class