Dhananjay Mahale Email & Phone Number

Mumbai, Maharashtra, India

• Identify target audiences and develop strategic online media plans across Biddable and Non-Biddable platforms using emerging technologies to create impactful campaigns that meet client objectives.
• Managing a team of 6 planners and 4 interns to drive digital planning & buying for 2 leading agencies- Wavemaker & Motivator
• Provide clients with performance updates and suggest new strategies.
• Negotiate, purchase, and maintain online media insertions, securing competitive rates and added value.
• Coordinate with the execution team to set up and monitor campaigns.
• Maintain brand identity and promote activities on social networks (META, LinkedIn).

Mumbai, Maharashtra, India

• Plan, create, and manage Search, Video, Display, App Install, and Remarketing campaigns across channels.
• Conduct keyword research and optimize bids, including targeting and negative keywords.
• Optimize bidding for keywords, placement, device, geographic, demographic, and more.
• Monitor, evaluate, and report campaign performance, analyzing trends, goals, opportunities, and KPIs.
• Oversee daily team activities, ensuring time management and quality standards.
• Participate in weekly client calls and meetings, providing thought leadership.

Mumbai, Maharashtra, India

• Founded a start-up focused on new business ventures and providing digital solutions to traditional marketing.
• Formulated company vision, goals, and objectives recruited and trained employees.
• Implemented digital marketing strategies, boosting website traffic, conversion rates, leads, sales cycles, customer acquisition costs, and retention.
• Handled business development, including market research, finance, operations, and marketing.
• Built and maintained relationships with investors, partners, and customers; attended events to foster connections.
• Clients: Marwan’s Worli, Allure Saloon, Devashree Paithani, Gaurav Steel, Film Mandar Studio, Saimax Engineering & Etc.

Mumbai, Maharashtra

• Design and oversee SEM, SEO, SMM, email, and YouTube ad campaigns.
• Create and monitor campaigns on Google, Facebook, Instagram, LinkedIn, and other platforms.
• Achieve lead generation, qualification, marketing communication, app promotion, brand building, and conversion goals.
• Led a digital marketing team of six members, including Client Servicing Managers, an SEO Expert, a Senior Designer, and junior interns.
• Collaborate with senior members of the advertising team and media experts to analyze market trends and strategize promotional campaigns
• Execute social media efforts to improve KPIs like likes, shares, reach, engagement, and lead generation.

Mumbai Area, India

• Plan, execute, and manage performance-driven campaigns on Google Ads Search and Display Network.
• Analyse websites and conduct keyword research to maximize ROI.
• Manage SEM activities, including planning, implementation, budget management, performance review, and optimization.
• Track site activity and campaign performance, creating regular reports using Excel, Google Data Studio, Google Analytics, and AdWords Report.
• Identify market trends and optimize spend and performance.
• Plan, execute and measure experiments and conversion tests.

Mumbai Area, India

• Plan and execute SEM, SEO, email, social media, display, and video advertising campaigns.
• Design, build, and maintain clients' social media presence, sharing content across channels.
• Develop content marketing strategies, set short-term goals, and achieve business targets.
• Measure and report campaign performance, assessing against ROI and KPIs.
• Identify market trends and insights to optimize spending and performance.
• Collaborate with internal teams to create landing pages and enhance user experience.

Mumbai, Maharashtra, India

• Plan, implement, and independently manage performance-driven Google AdWords and Facebook campaigns, specifically on the Search and Display Networks.
• Track site activity and performance using Google Analytics, create reports and address queries from international clients viacalls, emails, or Skype.
• Analyse websites and conduct keyword research to develop a comprehensive strategy for publishers to maximize ROI.
• Handle day-to-day SEM or paid search campaign activities, including planning, implementation, budget management, performance review, and optimization.
• Evaluate and create monthly reports for brand and performance marketing, preparing review meeting materials to provide client insights.
• Clients: CC Avenue, Capital Fence, French Bulldog LA & Etc.

Mumbai, Maharashtra, India

• Plan and participate in the launch of new products, coordinating efforts across various departments.
• Brief press and PR teams, train marketing staff, and participate in presentations.
• Establish development timelines with product management, engineering, and manufacturing.
• Gain customer insights through surveys, focus groups, and sales data analysis.
• Create product content: technical documentation, case studies, videos, website copy, and blog posts.
• Research competitors and respond appropriately.

Diploma In Digital Marketing, Digital Marketing, Good

Activities and Societies: Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Google Ads, Google Analytics.

B.E, Information Technology

Diploma In Information Technology, Information Technology

High School, Ssc, 1St Class

Activities and Societies: Football Team, RSP, Kabaddi Team, Drawing class