Dhananjay A Email & Phone Number

Mumbai, Maharashtra, India

Bengaluru, Karnataka, India

Part of the Buying and Merchandising (B&M) team, Reebok Retail. Led unified store opening dashboard development and optimized product performance through market research:• Designed & deployed unified dashboard for 200+ new store openings, improving project coordination, timelines, & decision-making during successful pilot testing.• Conducted comprehensive primary market research through online & offline surveys of 180+ samples, analyzing data to attain customer insights and optimize product assortment.• Collaborated with B&M team to develop a comprehensive yearly sales plan, strategically targeting 500+ Reebok stores nationwide, contributing to over all GTM.

Hyderabad, Telangana, India

• Implemented digital communication strategies, creating long form & short form content, to increase referral traffic via Amazon Affiliate by 12%• Implemented content marketing strategy and optimized the website for online search• Wrote sales copies, leading to 50% boost in inbound lead generation in just one quarter.

Kochi, Kerala, India

• Spearheaded team of 5 content writers & demonstrated stakeholder coordination, to deliver quality content by leading a content team.• Optimized outdated client's website content with up-to-date SEO guidelines and increased organic traffic by 15%• Enabled smooth client management & devised content and social media strategy for client website, leading to 33% increase in engagement & 8000 new leads on multiple occasions

Bengaluru, Karnataka, India

• Identified the appropriate TG for the consumer portion of the website & wrote SEO targeted content.• Demonstrated corporate website management through content creation.• Enhanced upselling of 7 verticals by writing technical and sales copy for multiple channels, improving customer engagement and awareness

Kochi, Kerala, India

• Aided to create viable social media strategy and increase lead generation by 15%• Strategized means to increase CTA conversion rates by 10%, by effectively using SEM

Master Of Business Administration - Mba, Sales, Distribution, And Marketing Operations, General

Activities and Societies: Core, Cultural Committee, SCMHRD, Pune, 2022 - Present • Actively curated and managed dynamic calendar.

Bachelor Of Technology - Btech, Civil Engineering, First Class

Activities and Societies: Member, College Dance Team, D2R, SSET • Managed event marketing by creating social media, content.

High School, Science Stream - Pcmc, 80%

Activities and Societies: •District Topper, Chemistry, 12th CBSE Board •Bronze Medallist, 100M, State Level Athletics, CBSE