Accounts Handling (MENA) :Public Investment Fund(23 International markets), Richemont (GCC), Van Cleef & Arpels, Montblanc,Piaget, Panerai , Jaeger-LeCoultre, Nadec Foods, Ferrero, Goody Kitchen Foods, Derayah Trading,Nova Water, Betty Crocker, NatureValley.- Helping advertisers to design a Media plan strategy to execute in a programmatic environmentincluding Display, In-stream/Out-stream video, YouTube, CTV, Audio and DOOH.- Executing programmatic Luxury campaigns with direct publishing partners like DMS, Zak, EmiratesWoman, Vogue, Marie Claire & Shahid to ensure the client objective met across all channels.- Preparing End of campaign deck to showcase the highlight of the successful campaigns and findingan opportunity to increase the investment by leveraging the programmatic benefits.- Coordinate with Internal stakeholders and Direct publishers to launch new campaigns andtroubleshooting existing campaigns to achieve set goals.- Ensure to use all the Technology Platforms Copilot, Ad Verification Partners Double verify, IAS, orMOAT, and Channel Factory or Open Slate for YT to show case strong performance outcome.- Providing deep level insights to the client and keep them encouraging to investment moreon Programmatic like audience performance breakdown, Creative performance insights &recommendations, Programmatic Media savings and authentic attentions score and brand suitabilityscores.- Contribute to automation efforts and offer possible solutions to increase scale and operationalefficiencies.- Building a case study after every successful campaign outcome and using in the client pitch to build atrust on our programmatic expertise.

- As a media platform expert and act as consultant to the account management/Media planning team inbuilding solution based recommendations.- Identifying the actual trends and communicate on the key insights of deliverables to the crossfunctional teams on the optimization influenced performance trends.- Managing programmatic campaigns across different Display and social platforms (DV360, Tradedesk,Facebook, Pinterest & Snapchat).- Develop optimization strategies and audit campaigns to maintain best practices in the team.- Dive deep into campaign performance data to identify the performance trends and recommendingoptimization strategies for up-selling opportunities.- Analyzing campaign performance data and testing hypotheses to develop optimizationrecommendations to improve Sales and ROAS.- Set measurement plan for each campaign objective by the market in collaboration with internal dataand analytics team. Analyze site traffic, Conversion rate, Sales and ROAS to drive revenue growth.- Mentor and provide guidance to an internal trading team to achieve the campaign goals andobjectives.- Test and learn initiatives and knowledge share with the wider trading team in all aspects ofprogrammatic trading.- Partner with Account executives and media planners throughout the process to develop innovative,insight driven campaign model on programmatic platforms.

- Worked with Programmatic Account managers/Strategists to deliver effective campaign strategies andensure we optimize campaigns and efficiently use the client’s budget.- Deciding bid strategies for Display, Video & True view campaigns.- Monitor and optimize for performance to work towards customer marketing objectives on a daily basis.- Strategic and execute campaigns on DV360 platform and ensure optimal delivery and performance.- Identify growth opportunities across accounts and providing suggestions toadd an incremental budget.- Troubleshoot campaigns and resolve reporting discrepancies.- Data and analytical - providing full analysis and reporting of campaigns.- Providing optimization suggestions to control Pacing and improvePerformance.

- Managed Programmatic campaigns throughout the process from signed insertion order to campaign setup, tagging, delivery,optimization & reporting. -Set-Up Account strategies on RTB platforms, Optimize different Brand, performance campaigns per client’s objective. -Thoroughly QA, test and traffic the campaigns and 3rd party tags. - Monitor pacing and performance on a daily basis. -Restructure the campaigns based on performance playbook to increase the ROI and conversions. -Helping the clients to set up programmatic guaranteed Deals and Private Deals. - Proactively sending Uplift reports to explain the changes in the account, after running the campaigns with respective platform to continue the services. - Troubleshooting the campaigns which stop spending because of troubled objects and rectify the issues.

- Campaign & Creative implementation and pushing campaigns live properly.- Extensive experience with most third party rich media vendors (DFA/DCM, Sizmek, Celtra).- Troubleshoot problematic 3rd party tags to ensure proper functionality on the Ad servers.- Coordinated with the sales team to ensure the timely launch of campaigns on the Amobee.

- Generating Keywords & Ad copies and organizing them into Campaigns / Ad groups.- Reporting weekly/monthly on the performance of the campaign, keywords and ad copy.