Pararius is the largest independent website for Dutch residential rental & buy properties in the Netherlands. Pararius offers over 60.000 properties from more than 1.500 certified real estate agents and is currently the #2 housing platform.We welcome almost 2 mio visitors per month, offering our listings in 6 languages, to meet the needs of the 40% (and growing) expat traffic.As Advertising Manager I’m responsible for the online advertising revenue of Pararius.nl. In this role I advise both current and new advertisers & partners on our custom ad solutions, continuously working towards better results and optimal efficiency.

Manage commercial partnerships with premium publishers, sales houses and independent publishers:// Identify, prioritize and close new publishers who integrate and use plista’s data driven native advertising and recommendation platform//Develop commercial opportunities, delivering ROI across all native formats and video & display revenue streams//Monitor and analyze performance metrics (volumes, quality, eCPM, visibility) and identify potential areas of optimization and opportunities for revenue growth//Contract negotiation and management of technical publisher integrations into plista business via ad operations, sales and finance//plista offers publishers free of charge real-time Recommendation Technology for user-centred delivery of editorial content and advertising. By simply implementing the plista Recommendation Widgets, publishers are able to recommend content or ads to the visitors of their website or app that matches their interests. The recommendations are based on the evaluation of the individual reading and clicking behavior and provide very precise targeting with high relevance for the user. We are a digital partner to our GroupM agencies, and part of the WPP family.

E2Ma is specialised in the online collection of consumer data, and one of the key players in generating consumer leads in The Netherlands.As a Publisher Manager my primary goal was to increase the number of participants in various online campaigns and email campaigns. By recruiting new partners and further development of strategic cooperation with partners, I worked closely with online publishers, online stores, affiliate networks and online DM agencies.

// Responsible for media buying of online video and display inventory for the Specific Media network from existing and new publisher base // Ensuring these buys are implemented to their optimum potential in terms of rates/performance // Proactively negotiating and planning the monthly/quarterly bookings to ensure value to the network // Analysis and assessment of performance and identifying areas and solutions for improvement // Keeping future editorial/re-design changes updated to accounts and assess any influences this might have on accounts value // Managing problem areas of client relationships to effectively resolve these and move account forward positively //

// Verantwoordelijk voor het behoud en ontwikkeling van het Semilo online advertentie-netwerk middels het managen en afsluiten van (nieuwe) strategische partnerships met premium publishers // Adviserend sparringpartner voor uitgevers binnen het website-portfolio van Semilo ten aanzien van online advertentiemogelijkheden met omzetmaximalisatie als doelstelling //

// Verantwoordelijk voor iSense display advertising: deze unieke tool maakt gedetailleerde targeting mogelijk op basis van relevantie met context, in plaats van generieke URL-targeting //

// Vanaf dag 1 betrokken geweest bij de start-up van het inmiddels toonaangevende online media-netwerk // Naast de verkoop van alle mogelijke online advertentie-oplossingen, tevens aanspreekpunt voor de websites/uitgevers binnen diverse segmenten, zoals Travel, Zakelijk en Familie en Gezin //

1998 - 2000: Account Manager Preferred Accounts Division1996 - 1998: Inside Sales Home & Small Business