Dhanu Afriyanto Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

• Spearhead digital marketing strategy and leverage technology to directly impact business targets.• Strategize, plan, and execute Web, SEO/SEM, email, social media, and display advertising campaigns.• Measure and report on the performance of all digital marketing initiatives.• Identify trends and insights, optimizing spend and performance based on these insights.• Innovate new and creative growth strategies to maximize conversion leads.• Identify marketing performance issues, conducting root cause analysis using analytics tools.• Maintain a strong focus on tracking, data integrity, and analytics, responsible for analyzing, reporting, and deriving actionable insights across all marketing assets on a monthly and quarterly basis.• Utilize data and market trends to inform and direct campaign planning initiatives, guide marketing strategy, and drive product enhancements.• Monitor trends and competitor activity to identify opportunities that differentiate the brand.• Develop and manage acquisition campaigns across various channels, including social, SEM, and display, to drive revenue and increase ROI.• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.• Understand new and relevant KPI metrics for performance management and optimization purposes.• Collaborate with creative, marketing, and product teams to test strategies and foster innovation.• Achieve quantifiable improvements in ROI and ROAS for leads, site visits, bookings, into KPR done across all channels.

Indonesia

• Key driver in digital marketing strategy, technology to directly impact business targets• Plan Web, SEO/SEM, email, social media, and display advertising campaigns• Measure and report on the performance of all digital marketing campaigns• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies in maximizing conversions• Plan, execute and measure experiments and conversion tests• Develop and execute marketing strategies and advertising campaigns plan, involving social media, SEM, Display, Lead generation• Develop different marketing channels (SEM, retargeting, emailing)• Analyze and measure the campaign’s performance through marketing metrics (web analytic tools)• Strong focus on tracking, data integrity, data and analytics, and responsible for analyzing, reporting, and developing actionable insights across all marketing assets on a monthly and quarterly basis• Utilize data and market trends to help inform & direct campaign planning initiatives, guide marketing strategy, and product enhancements• Monitor trends and competitor activity to identify opportunities that can differentiate the brand

Greater Jakarta Area, Indonesia

Responsible for proposing, managing, and coordinating digital marketing campaigns, assisting in the formulation of strategies to improve lead generation and increase the conversion rate, planning and monitoring the ongoing company’s presence on websites/social media, as well as launching optimized online advertisements to increase the company’s brand awareness.• Develop and implement SEO and PPC strategies.• Plan and execute all paid channels, such as Google Ads and LinkedIn Ads.• Create and manage link-building strategies, content marketing, and websites/social media presence.• Innovate and present new marketing platforms and strategies.• Monitor and analyze content success.• Forecast marketing campaign growth and ROI.• Create an SOP & Workflow for Digital Marketing.• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).• Manage social media marketing campaigns.• Drive traffic to company pages.• Keep abreast of new social media sites, web technologies, and digital marketing trends.• Required to implement these new technologies in developing campaigns and update current campaigns to include new information.• Develop and maintain a mailing list.• Send email marketing, such as promotional email blasts or announcements.• Research & Analyze Market and Benchmarking with competitors.• Establishment of product development blueprints.• Analyze content and Website Continuity to optimize the CTA.• Coordinate with Designer, Content Writer, and CMS Admin.• Create a report for the Head and Director monthly, quarterly, and yearly.• Make a plan for the following month.

Maxweb Digital Solusindo is a growing Information Technology company that commenced its operations in 2016. Maxweb is committed to delivering the best services by continually fostering positive relationships to achieve customer satisfaction. The company consistently strives to create and maintain brand awareness to realize a positive corporate image.Maxweb is also actively involved in the consulting sector for corporate needs. In this capacity, we design new applications and technologies to address the challenges faced by your company's requirements.Website: www.maxweb.co.id

Greater Jakarta Area, Indonesia

• Create monthly, quarterly, and yearly digital marketing strategies and proposals.• Develop digital marketing strategies based on KPIs (traffic, blog views, reach, impressions, leads, sales, targeted audience, demographics, geographies).• Convert KPIs into the most efficient cost spending.• Plan and execute all Google AdWords, Facebook Ads, and Instagram Ads campaigns (SEM & SMM campaigns).• Monitor and optimize all ongoing campaigns.• Manage SEO with scheme.org.• Optimize landing pages based on SEO, Leads KPI, and Sales KPI.• Create the most effective sales copy for Google AdWords and Social Media Ads, both in Bahasa and English.• Collaborate with designers to create the most effective Display Ads/Banner Ads.• Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Google Webmaster Tools, Google Tag Manager).• Acquire insights into online marketing trends and keep strategies up-to-date.• Measure and report the performance of all digital marketing campaigns and assess against goals.• Brainstorm new and creative growth strategies.• Collaborate with programmers and designers to create landing pages and optimize user experience.• Identify and negotiate new partnerships; Develop a marketing plan & brief for new business opportunities offered by new partnerships.• Research potential partners that align/are a strategic fit; Communicate with internal stakeholders to gain consensus on partnership needs; Participate in outreach, discussions, and negotiations with potential partners.• Manage and provide Data Feeds for Partnership or Affiliate to increase Traffic.• Research, manage, and optimize campaigns for email marketing.

Indonesia

Project-based: Developed websites Checkinjakarta and Belazo Kidzdream using Laravel.

Jakarta Selatan

• Develop and implement training and development initiatives to address current capabilities and future training needs, including on-the-job operational training, department-specific training, management development, new hire orientation, and onboarding.• Plan, develop, implement, and administer programs, procedures, and guidelines to align staff with the strategic goals of the company, and lead the implementation of a performance management system.• Provide general support activities, such as the administration of company legal documents and permits, factory and office cleanliness, and company transportation.

Jakarta Selatan

• Develop databases and web applications, and update requests in the application.• Review current systems.• Test the product in controlled, real situations before going live.• Maintain the systems once they are up and running.• Migrate the database from MySQL to Firebird.• Migrate the server from Windows Server 2012 to CentOS 6.6.• Interact with clients via email and phone to address complaints and resolve issues.• Create reports for Dashboard Applications and Log System Servers (Windows or Linux).• Maintain web applications and servers.• Monitor, diagnose, and troubleshoot bugs in servers and applications.• Install and configure Linux and Windows Server.• Analyze future requests from clients.• Train customers in using applications.• Conduct presentations with clients to introduce and explain applications.• Meet with clients to update requests in the application.• Replace parts as required.• Create a guide for application usage for clients.• Update daily cases.• Create and execute security measures for servers as required.

Information Technology

Bachelor'S Degree, Marketing/Marketing Management, General