• Oversee the sales and marketing team and Customer service team, and lead them to achieve set sales targets and collections. • Developing the sales and marketing strategy and plans, policies, and processes and ensuring their effective implementation. • Managing key accounts along with the respective sales representative to build a strong customer relationship. • Aligning sales targets with the strategic business plan and annual budget.• Monitors team performance, conducts performance reviews against agreed goals, coaches and mentors the team as appropriate to improve individual performance and develop to be motivated and perform well. • Managing and implementing the ERP system with developers and engaging with production and other departments for a smooth manufacturing process

• Handling the Key accounts as well as developing new businesses. • Planning Developing and implementing effective marketing communications operations. • Closes new business deals by developing and negotiating the contracts, and integrating contract requirements with business operations. • Responding promptly to customer requirements, handling customer complaints, and following up on customer interactions. • Following up on ongoing production and meeting customer deadlines while developing new products, and product concepts with the design team.

• Liaised and built relationships with new and existing customers.• Developing marketing and business strategies for the Organization.• Identifying product improvements and new products from current industry trends, market activities, and competitors and implementing them in the company to keep up with the growing market. • Working with suppliers, designers, and production for new developments. • Being a single point of contact for the customer.

• Overlooking the Internal sales team’s work.• Handling nominated businesses from M&S and Tesco buyers for overseas and local orders.• Handling customers for Wilkins Bangladesh factory orders. • Visiting local and overseas customers for performance meetings.

• Handling all the overseas customer accounts- India/China/Bangladesh/Cambodia/UAE/Canada• Coordinating with UK head office marketing team• Handling MAS Bodyline exclusive hangtag project. • Working closely with the planning and production team for timely delivery.

• Visiting customers on quality complaints. • New product development, Maintaining the artwork library • Giving production approval in the printing process. • Daily production plan. • Incoming and finished goods inspection and record maintenance of them.