Planning and execution of events to promote sustainability at Imperial College

- Involved in planning and optimising brand strategies: packaging design, pricing, promotional activities, distribution model, and social media presence of brands across platforms; monitored performance and improved ongoing digital ads and promotional campaigns- Performed regular market research to evaluate trends, brand awareness, and competitor strategies; worked closely with R&D and senior management to organise and conduct sensory sessions for new product development and product innovation ideas- Supervised day-to-day functions and promotions across e-commerce and food aggregator platforms (Amazon, Big Basket, Swiggy, and Zomato)

-Interacted closely with the brand team to understand brand goals and vision.-Attended qualitative and quantitative consumer research and worked on pitches, integrated brand communication mix and 360-degree marketing campaigns.-Developed and recommended new ideas for brand development and brand building.-Ensured all the finances pertaining to the brand are regularly released for payment with zero outstanding.

-Released ad communication (print ads, brand campaigns, TVCs and digital content) of Unilever brands like Axe (Indian and Indonesian market), Rexona, Lever ayush, and Domex. -Performed regular market research studies to gather important brand and competitor data for competition analysis decks.-Liaised with several art designers, copywriters, and studio personnel.Brands worked on:Domex -Worked on a robust Market Development mix for a new format of toilet cleaner (powder form)-Part of the campaign 'Drop the shame. Pick up the brush' (phase 2) with famous south Indian celebrity Kamal Haasan. The campaign was appreciated countrywide for its unique cause.-Effective communication led to a dramatic increase in market share in an industry where 75% of the market is dominated by leading competitor Harpic.-Awards:o Best HUL Homecare Brand Award 2018o Purpose-led Brand Communication Award 2018Axe-A global brand with the agency on retainer basis-Worked on communication of newly launched product – ticket perfume-Released assets like TVCs, 6 seconder youtube ads, thematics KVs, product KVs and miscellaneous assets like in-store product hanger.Rexona-Co-ordinated communication for digital launch of new underarm whitening anti-perspirant -Part of the campaign brief, developing research stimulus, managing film production and final delivery of the film.-It was a successfully launch and the film garnered over a million viewsLever ayush-Re-looked and revamped the communication message of the brand across platforms-Released for the first time, a film highlighting the intricate processes involved in the making of the product.-The film was a quick success and received a whopping 3 million views

Involved in making Press Releases and talking to journalists, persuading them to publish your client's story. Successfully landed published articles in leading newspapers like The Hindu and also portals like ANI, money control, etc.Proactively engaged in HR & Admin activities too.

In this stint, I performed an in-depth study on the behavior of the youth and advised suitable marketing ideas to target the youth. I also worked on innovating visual merchandising at CEAT shoppes to increase sales.Contacted taxi fleet owners to market about the new range of tyres introduced.

Worked with RPG Akshar Programme (CSR department)Visited community schools, met the children, principals and teachers of the school and understood the nature of the programme. Also designed and implemented an awareness campaign about Akshar Programme for all RPG employees.