Managing Google Tag Manager, I meticulously implement and deploy tracking code to capture comprehensive user interactions and events. With a keen eye for detail, I ensure data accuracy and consistency across various digital touchpoints. Leveraging the advanced capabilities of Google Analytics 4, I delve deep into user behavior, constructing intricate reports and dashboards to uncover valuable insights. Through meticulous analysis of user journeys, conversion funnels, and key performance indicators, I identify patterns, trends, and opportunities for improvement. Armed with actionable intelligence, I collaborate closely with cross-functional teams to refine marketing strategies, enhance user experiences, and drive measurable business growth.