Collaborate with clients and multidisciplinary teams to define the creative vision and strategy, research and develop design ideas, and bring them to life in various ways including web interfaces, apps, brand systems, and campaigns. Select Clients: Report for America - a national service program placing emerging journalists into local newsrooms across the country to report on under-covered issues.Start Small Think Big - nonprofit with a mission to advance equity in small… Show more Collaborate with clients and multidisciplinary teams to define the creative vision and strategy, research and develop design ideas, and bring them to life in various ways including web interfaces, apps, brand systems, and campaigns. Select Clients: Report for America - a national service program placing emerging journalists into local newsrooms across the country to report on under-covered issues.Start Small Think Big - nonprofit with a mission to advance equity in small business ownership.Element Brooklyn is a company that aims to bring refills for luxury soaps, candles, and other goods to your home while significantly reducing plastic and waste. Show less

Co-built an online platform and mission-driven community to address the inequality in professional recognition between women and men in the advertising industry.

Redesigned the consumer site of Ricoh. Researched and redesigned AI for Verizon's B2B site. Rapid concept and prototyping for Woodside homes. Journey mapping, IA, UX/UI, feature development, branding and concept design for Corebridge. Redesigning Microsoft's internal learning center. Select Clients: LinkedIn, Prudential, Corebrige, McLaren, Cisco, Microsoft, Verizon, Schwab, Woodside Homes, Nestlè, Ricoh

A career accelerator certificate course for the FIT's Center for Continuing and Professional Studies. Through lectures, discussions, demonstrations, critiques, and workshops, students gain an in-depth understanding of the guidelines, practices, and methodologies of user experience design.

Directed the development of a design system for all experiential digital touchpoints across Verizon's nationwide retail stores. Conducted user research and testing while collaborating closely with C-suite stakeholders.

Designed a proprietary AI tool. Designed user flows for a Meta VR gaming experience.

Ensured strategic execution for B2B and B2C advertising and branding across the US, UK, France, Singapore, and Australia. Worked closely with senior leadership to drive efficient collaboration across Product, Marketing, and Sales for platform design, curriculum content, socials, pitch collateral, and product launches. Spearheaded the redesign of the Flagship campus and headquarters in New York City.

Defined the creative vision, strategy and designed the digital expansion of Kinship, the venture innovation arm of Mars Petcare, from a general site to an angel list for pet-related businesses.

Translated NYT’s editorial expertise into a client-facing value proposition. Advised team leads in adjacent practices in project management, creative resourcing, scoping, and execution. Directed, designed, and managed the creation of custom newsrooms and editorial content.Clients: HP, Inc., L’Oreal, Covergirl, Macy’s, Allstate, Calvin Klein, Omega

Partnered closely with the founders to develop concepts and brand strategy, build corporate identity, and design UX/UI around their ethos.

Redesigned GE’s Power and Water services hub in close collaboration with Edelman’s ECD, UX team, and development team. Art direction and design Roomba’s social; experiential branding and event collateral for Comcast.

Designed and worked with stakeholders and collaborators on a slew of pharmaceutical brands and CPG.

Directed and designed for American Express. Facilitated stakeholder brainstorms, gathered and synthesized data and designed for (RED).org. Launched European brand Wise in the US market with a successful guerrilla stunt.

Art direction and design for Citibank's digital landscape including site design, brand design, and social.

High level pitch work for pharmaceutical brands

Designed and conceived new content for Joe Fresh’s editorial section of their e-commerce site. Developed ideas for overall US e-commerce direction. Created banner ads, social media collateral for their presence at Frieze New York 2013.

Concept work, design, UX and original photography for experiential events, interactive and digital campaigns, emails, outdoor signage and pitchwork for: MadLibs, Bordeaux Wines, Cointreau, Dropcam and Essilor.

Branding, concept, and design for Google, Coca-Cola, Sony, William Grant & Sons, and Bronx Children’s Museum across experiential events, shopper marketing, outdoor, sampling, site development and social media.

Designing logos, letterheads, graphics for pamphlets, photo retouching, web editing, and assisting in office duties.