Product - DataOS®, the world's first comprehensive data product platform | Segment - B2B SaaS | Role - First PMM Hire | Target Audience - Large U.S Enterprises (Fortune 2000) | Scope - Full stack product marketing + Analyst Relations1. Lead new product launches, including positioning, messaging, and competitive analysis. Launched the DataOS product tour, simplifying platform understanding for prospects.2. Drive Go-to-Market strategy and manage partnerships with leaders like Snowflake, Databricks, AWS, GCP, and Thoughtworks.3. Oversee the analyst relations program to strengthen industry recognition. Secured 6 Gartner mentions in two years, including a spot in the Magic Quadrant for Data Integration.4. Handle sales enablement by equipping customer-facing teams for success.

Product - No-code data integration platform | Segment - B2B SaaS | Role - First PMM Hire | Target Audience - Small and mid-size companies acorss industry segments | Scope - Worked with CEO to build marketing engines from scratch1. Drove exponential growth over two years, including 14x growth in employee count, 30x in customer base, 7x in revenue, and securing $30M in Series B funding.2. Built and led a team of three marketers to drive product, customer, event, and partner marketing programs.3. Organized global events with data leaders to educate data professionals, including the Modern Data Stack Summit, Marketing Analytics Masterclass, and a webinar series.4. Launched Hevo Activate, a reverse-ETL product, and executed demand generation campaigns, acquiring the first 20 customers within three months.5. Conducted weekly customer-connect sessions to gather feedback and develop impactful customer case studies.6. Built Hevo’s presence on G2 and Capterra, establishing it as a leading data integration platform and earning multiple accolades.

Product - Scalefusion, a leading Mobile Device Management platform | Segment - B2B SaaS | Role - First Outbound PMM | Target Audience - Mid-market to large enterprises from the U.S. | Scope - Built and scaled outbound marketing function1. Built the marketing funnel with outbound campaigns, content marketing, and partner marketing initiatives. 2. Worked on rebranding Mobilock Pro to Scalefusion - refined product positioning and messaging to align with market needs and business goals.3. Built and launched a partner program to expand Scalefusion's reach in the US market. 4. Orchestrated targeted outbound campaigns to drive brand awareness and generate leads.

Eastern Enterprise is a Dutch IT service company. My role involved spearheading the establishment of a new PropTech vertical tailored for the European real estate sector. Although I initially ventured into IT services marketing with this opportunity, the engagement didn't align as expected. Consequently, I decided to pivot back to my passion for product marketing.

Product - Financial and commercial software solutions | Segment - B2B SaaS | Role - PMM for Commercial Solutions Suite | Target Audience - Global Airlines and TMCs | Scope - End-to-end product marketing1. Led product marketing for the commercial solutions portfolio, driving product and feature launches while streamlining sales-support alignment to enhance collaboration and efficiency.2. Hosted global events, managed an award-winning customer advisory program, and strengthened relationships with 150+ airlines and 100+ travel management companies, boosting brand visibility through customer meetups.3. Launched and managed the world’s largest online community for airline sales professionals, engaging 2,000+ members daily.4. Created sales collateral and conducted quarterly sales interlocks to share new product updates, as well as biannual product interlocks to define the product roadmap.5. Developed and managed account-based marketing campaigns with account managers to expand presence with major airline accounts in the Middle East, a key growth region.

I began my professional career at Zensar as a BI/ETL developer, where I underwent a rigorous three-month training program covering various BI tools like Informatica, IBM Datastage, PowerBI, and Tableau. During my tenure, I specialized in data warehousing and ETL projects, primarily serving clients within the BFSI domain.