Senior Campaigns Advisor, Global Conservation Campaigns
CurrentAs part of The Nature Conservancy’s Global Conservation Campaigns team, I conduct political and public advocacy campaigns to generate funding and policy outcomes so that nature and people can thrive. My expertise includes strategic planning, project management, feasibility research, public opinion polling, message development, budgeting, and facilitation. Specific project examples include: 1) execution of comprehensive market research in China to evaluate underlying consumer drivers for purchasing ivory and determine the most effective strategies and messages to change consumer behavior to reduce ivory demand and 2) implementation of a qualitative and quantitative research project to provide the Conservancy with positioning and messaging insights to ensure successful entry into a new country.