Dharma Varahappian Email & Phone Number

Chennai, Tn, In

Seoul, Seoul, Kr

Bentonville, Arkansas, Us

Highlight: Managed portfolio of products with a team of product managers to improve Customer/Seller/ Associate return experience(NPS) & increase the contribution margin for Walmart fulfillment services (WFS) • Defined Reverse logistics Vision/Roadmap for WFS business, identified key initiatives, secured funding for resources to execute on the strategy for Finanical year 2023.• Worked with Cross functional teams to launch WFS in-store returns cross dock initiave to support WFS return business to save cost of moving returns within WFS return network by 15$M annually.• Launched intelligent “Keep it” recommendations to avoid the return cost for sellers and Walmart for low AUR items that doesn’t make sense to bring back to the return.

Philadelphia, Pa, Us

Middle Mile, Cross Dock and last mile delivery Operations at Gopuff.Highlight: Managed solutions to support distribution center strategy for the growing distribution network of Gopuff across Europe and US.• Identified/deployed a new technology solution (LBI) to support the launch of first own Distribution center for Gopuff. Improved in-network DC penetration rate from 15% to 28%. • Worked with DC operations team to enable the cross dock operations pilot to effectively reduce Damage/Expiry cost and on-time delivery of the products to MFCs.• Guided Junior PMs to collaborate with 3PL partners and enabled technology solutions to start Warehouse Operations in Europe (France and UK). • Collaborated with Data science/Merchandising teams to build MVP for Assortment Optimization using an objective based function - All in Margin to effectively identify SKUs that deserve the space in the micro fulfillment centers.

Bentonville, Arkansas, Us

Focusing on Digital innovation for Sam's members Launched Club ordering - An ordering app to handle special orders from customers as well assupply needs for clubs from DC/suppliers by parterning with Replenishment/Store Ops team.Launched Alchemy - Nextgen Assortment optimization tool for merchants by partnering withDatascience, UX, Merch Solutions & Engineering that used advanced mathematics techniques to aligncustomer demand with our product offerings across the categories.Launched Macrospace optimization tool by partnering with data science/Space planning team tomaximize the revenue per sq feet of the clubs going for remodels/changes. Launched Maxima - A new planogram tool to improve user experience and revamp the store itemrepresentation strategy that saved countless labor hours and increase governance in the process.Launched the Next Gen - Whole sale trading app by working with club ops/whole sale tradingteam to process domestic/international whole sale orders for customers efficiently. Launched Centralized Demand Forecasting- An enterprise forecasting engine to collectivelylook at the customer demand to plan all enterprise demand needs across the company.

Columbus, Oh, Us

• Shaping up the product road map for Gifting & Loyalty portfolio by keeping the priorities of the company's annual objectives and working with marketing ,finance ,store ops and other operational teams to come up with new features / functionalities to achieve the goals for gifting & loyalty for 2018• Working on launching "Personalized fit recommendations" for the customer. The goal is to provide the right fit recommendations to customers across genders and reduce the returns associated with fit mismatches• Launched "Product Gifting" - A new gifting sensation to target customers who want to give products as gifts and pay later once the recipient accepts the gift. With this new feature, we are expecting out annual sales in gifting to increase by 20% • Launched "Personalization" in gifting to enhance the gifting experience to the customers. The project will help us to achieve our yearly target to increase percentage of gifting transactions as part of overall revenue • Working on finding ways to improve the NEXT credit card signups in web/mobile (our Private label credit cards) for our logged in /guest users by optimizing the online pre-screen process to reduce the friction in the customers purchase flow • Working on completely revamping the customer's "My account" experience to influence the customers to participate more in our loyalty programmers/challenges and also provide more awareness to the existing loyalty rewards as our loyalty customers outspend our regular customers • Identifying ways to use Machine learning to analyze and understand the behaviors of our loyal customers to improve their KPIs (AOV, more purchases, increase conversion rate)

Columbus, Oh, Us

•Supported the launch of Omni channel initiatives like Ship from store, BOPIS from product standpoint •Spearheaded the implementation of enterprise order management system to replace the existing order management system to support E-commerce orders and supported the transition of order fulfillment from the new ware house management /call center system•Being the product owner, I prioritize the product requirements, features, functionalities based on the business priority and budget constraints to meet customer needs and also effectively drive implementation by working with multiple internal and external teams and technology architects (User Experience, Engineering, DevOps, Site optimization, Merchants, Merch Ops, QA, Third- parties)• Conducted A/ B testing complemented with machine learning technology to create features that helped to influence the customers "on the fence" to increase the conversation rate, average order value and other key sales funnel metrics. Currently ,the incremental revenue is on track to hit 30 millionUSD$• Identified the operational bottle necks on the customer return process and launched self-service returns/exchanges online (Desktop, Mobile web, Tablet and App). The Project has significantly helped to reduce the store associate hours' time on returns/exchanges and improved the overall ability to complete and track the returns associated with the orders online. With this feature, we are transforming EXPRESS as a leader in the retail returns industry as only few in the market has the ability to return/exchange online .• Partnered with Social media team and analytics team to identify opportunities to improve the ROI for the dollars spent on social media platforms• Migrated the home/category pages from ATG to AEM (Adobe experience manager)

Chicago, Illinois, Us

Spearheading Improve Supply Chain Service Level programme - A New initiative to improve1. Vendor first time fill rate 2. Promotional forecasting and allocation3. Collaborate with vendors on forecasting 4 .Measure forecasting accuracy by vendor 5 Reduce lead time variability6. Optimize item transition process 7. Improve overall inventory visibility to members

Mumbai, Maharashtra, In

5 + years of experience as Business analyst with an exceptional record of delivering cost effective, high performance technology solutions to meet challenging business demands and solving day to day problems of Retailers by working with cross functional teams in E-Commerce, Omni channelCommerce, Supply chain management with key focus on Merchandising -Pricing (Regular/OmniChannel Pricing strategy) and Promotions (Omni channel Planning/ execution)

Mumbai, Maharashtra, In

Assisted in Conceptualization and Ideation of Optumera -a Merchandising Optimization Suite to help the retailers to increase the revenue per square feet of the store by providing right space for the categories in the stores. Took part in the product design discussions with Product manager and documented the high level requirements using traceability matrix . Conducted Product backlog grooming to define the high priority requirements and came up with User stories for the requirements. Coordinated with development team to translate the vision of Product manager to reality. Assisted in multiple releases to enhance the product features and also conducted market research analysis to understand the competitive products available in the industry to help the product to focus more on the white space issues faced by the retailers

Mumbai, Maharashtra, In

Identified key bottle necks in the existing promo planning process and proposed process improvements and defined systems to support promo planning activities Spearheaded the process of understanding Key Performance indicators in the process of Regular/Markdown Pricing , Promotion Planning/Execution, Merchandising Planning process and identified potential bottle necks to come up with the industry best practices followed by Top Retailers in the world Extensive research and analysis on current Industry trends and preparing reports and packaging offerings.Presentation to Clients on retail Innovations

Mumbai, Maharashtra, In

Deerfield, Il, Us

Spearheaded a major promotion initiative to boost the Promo Sales, replaced the existing promotional offers and reduced associated operational expenses.Defined, prioritized functional requirements and worked hands-on through all the phases of product development including post-launch performance trackingCollaborated with large cross functional teams, including Seasonal event planning , Point Of Sales, Promotions, Store operations, Store governace, Inventory Management, Deals Management, Store Crediting, Supply chain, Forecasting to understand the impacts of introducing the new promotional offerWorked with Dotcom to implement the new promotional strategy by introducing changes in Cart & Check out, ASO, Web pickup , Online Forecasting , Mobile application teamCoordinated the implementation of new promotional strategy by launching in Pilot stores , tracked the post launch performance and assisted in Chainwide roll out

Atlanta, Georgia, Us

Spearheaded a major competitive pricing initiative to build a product to completely automate the manual Competitive pricing process for Store SKUs. Also, supported the inclusion of advanced Pricing analytics objectives in the product including Line structure violation, Rules violation, Price health Monitoring, Market rule pricing etc Collaborated with large cross functional teams, including Pricing Analytics, Merchandising Transformation, Item/inventory Management, Store ordering, Price execution, Third party web scrapping vendor, Pricing optimization vendor to successfully build the product Collaborated with E-commerce team to successfully monitor the online SKUs with the help of the newly developed product and helped Pricing analytics team to build an application to create Price family relationships for items . Also defined requirements for building a reporting tool using Tableau to effectively track the post implementation effectiveness of the product .

Englewood, Colorado, Us

In June 2013, State of Georgia(One of the biggest districts in the World of Toastmasters) split into 2 districts ,District 14 and District 44.Fortunately, I got an opportunity to host the conference for District 44 with Netania Walker, Conference Chair. Through out this last six months,we worked with 23 different committees and 220 Plus volunteers to make the historic Inaugural conference a huge success.With this Conference,1. At the age of 25, I have become the youngest person to chair the conference for the state of Georgia in the last 69 Years2. Becoming the first person to host the conference for the newly formed District -District 443. Got the privilege to host a conference for 1 out of 90 Districts in the World of Toastmasters.(World of Toastmasters is divided into 13 regions and in turn is divided into 90 Districts)

Englewood, Colorado, Us

As Social Media Strategist, I was working with a set of volunteers to give enough visiblity for District 82 Semi Annual Conference .I conducted many contests which created lot of excitement among the District members and pushed them to be a part of the conference!! Despite the fact that, I was working from Remote location for the conference, our committee became the "Talk of the Town" during the conference!!

Englewood, Colorado, Us

As the Vice President Edcuation of my club, I helped my club members to improve their Leadership and Communication skills by assigning them mentors and pushing them to give speech projects and take major leadership roles in Club meetings.

Englewood, Colorado, Us

As Division Public Relations Officer, I was instrumental in providing visiblity about Division Events to the general public. For the Inaugural Division Conference, My PR efforts helped Division to get quick registrations in short span of time.!! Also,I was mentoring club VP-PRs and helped them to hone their PR skills.