== Product Development Lead Responsibilities ==- Spearheaded clients’ digitalization initiatives and optimized product design using design thinking methodologies.- Led custom digital product development with agile methodologies, ensuring alignment with client objectives.- Developed e-commerce platforms, managed social media accounts, and implemented digital productivity suites.- Managed sales channels on online marketplaces to boost product visibility and sales growth.- Oversaw client projects end-to-end, ensuring timelines, budgets, and quality standards were met.- Collaborated with internal teams, vendors, and partners to facilitate project execution and ensure client satisfaction.- Mentored and inspired a team of digital professionals to foster innovation and continuous improvement.== Digital Marketing Lead Responsibilities ==- Spearheaded growth hacking initiatives, leveraging AI-powered tools for market analysis and identifying growth opportunities.- Developed data-driven growth strategies, defined objectives, and optimized performance using AI tools.- Executed targeted SEM & SMM campaigns, driving user acquisition and optimizing performance.- Enhanced clients’ digital presence organically through SEO techniques and AI-driven keyword research.- Optimized Google My Business listings with AI tools to boost visibility and local engagement.- Crafted impactful digital marketing strategies based on AI-driven market research, focusing on brand awareness and customer engagement.- Managed online advertising campaigns (SEM) using Google Ads search & Display Network, leveraging AI for strategic optimization.- Directed social media marketing efforts using AI-powered tools for content optimization.- Monitored campaign performance using AI-based analytical tools.- Collaborated with partners and academia to execute AI-driven digital marketing campaigns.- Mentored and supported a team of digital professionals to deliver exceptional results.

- Designed, executed, analyzed, and reported on over 20 Quantitative Research projects, spanning consumer research, mystery shopping, ethnographic studies, and more, ensuring actionable insights for clients.- Led and inspired a team of market research professionals, fostering a collaborative and high-performance culture through guidance, mentorship, and support to achieve project objectives and client satisfaction.- Oversaw the successful execution of market research projects, ensuring adherence to timelines, budgets, and quality standards, while maintaining strong client relationships.- Collaborated with cross-functional teams to design innovative research methodologies tailored to client needs, ensuring robust data collection and analysis.- Utilized statistical analysis software such as SPSS to analyze data sets, deriving meaningful insights and actionable recommendations for clients.- Authored comprehensive reports detailing research findings, insights, and recommendations, and presented findings directly to clients to inform strategic decision-making.

- Spearheaded Marketing Science processes to deliver actionable insights that drove business growth and informed strategic decision-making for clients.- Designed and executed research methodologies to address complex business challenges, leveraging data-driven analyses to uncover insights and opportunities.- Conducted in-depth data analysis for over 200 projects, serving more than 50 clients across various industries, including Corporate Reputation Index, Key Performance Index (KPI), customer satisfaction levels, brand and advertisement awareness, market perception, and product usage trends.- Managed end-to-end data processing for more than 300 ad hoc, multi-country, and tracking projects, including data specification, coding, data entry, and tabulation, ensuring accuracy and efficiency.- Provided training on statistical analysis methodologies to more than 50 individuals, fostering a culture of data-driven decision-making within the organization.- Engaged in client servicing activities, maintaining strong relationships with clients and stakeholders to understand their needs and deliver customized research solutions.