Dharmender Arya Email & Phone Number

Meticulous Regional Sales Manager(Sales & Marketing) offering over Professional with 23+ years of experience in implementing successful sales strategies and motivating highly galvanized teams to produce significant bottom–line results. Adept at designing and executing effective sales strategies to optimize market opportunities.Engaging in a profession within an organization in utilization my professional skill for providing better results & options in a challenging and intellectually satisfying position in the organization that allows learning new technology. A seasoned sales Professional is having around vast Twenty Three experience in Channel Sales, Project Sales/Institutional Sales, Horeca Sales, Retail Sales & Modern trade Business, who undertakes complex assignments and meets tight deadlines. Developed effective short and long term growth strategies to deliver initiatives that helped achieve sustainable volume growth, share and preference metrics. Being a manager. I consider the capability of Leadership skills, Strategic Planning, interpersonal skills and result orientation as my strength. Seeking a challenging opportunity to work in managerial positions with reputed organizations. Have expertise in working in weak markets, turnaround of business, team building, channel development & business start-ups. With MBA from Faculty of Management Studies, University of Delhi can deploy the “Go to the Market” in Tier II, III and Tier IV towns.• Commissioned to do research on new product development and life of a particular product from its inception, development, growth, maturity and decline. To study the Life Cycle Concept of a Product. Top Grade achieved. •Commissioned to do research on the reasons for the drop in sales of one of their territories and products along with suggestions to overcome the problem. This was an assignment required for the course in analytical and strategic planning and management. •Commissioned to do extensive & intensive research on new product developments and new territories developments, including scientific research, focus groups, questionnaires, competition, and other developments. Prepared a detailed report and gave a presentation to the board along with suggestions. The comprehensive report was appreciated by all, all the suggestions were implemented. •Working with National Sales Manager in operationalizing Sales Strategy, building uniformity in processes. Assisting Branch Managers, Area Sales Managers and helping them to build competencies to convert laid out objectives/KPIs. Responsible for the lay-out Go-to-Market (G

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  Regional Sales Manager

  Stylam Industries Limited

  Jun 2017 - Present - New Delhi, Delhi, India

  •AREAS OF RESPONSIBILITY PERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)- Responsible for the Primary Sales, Secondary sale, tertiary sales in the state / territory by developing and maintaining the sales and marketing business plan and designing and monitoring individual and team sales objectives on monthly, quarterly and annual basis also responsible for maintaining the MOP in the state / territory. Regularly conducting retail outlet audits to study market share movements and track market share. Concentrating on strong tracks for volume growth & weak tracks to build brand image & growth.•Sales Strategy: Designing & executing sales strategies for each sub-category, states wise and ensuring month-on-month achievement of sales target (value wise and volume wise). Sales planning: Overseeing the creation of monthly/ weekly/ daily distributor-wise, sub category-wise sales plan for the month. Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value wise) for each sub-category of products for distributors-wise. New Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SO’s. Ensuring revenue from sales of new products as per AOP targets. Collections: Ensuring timely clearance of outstanding payments from distributors. Market working plan adherence: Ensuring adherence to market working plan for the team. Distributor expands: Driving incremental revenue from distribution expansion.•Sales Support Performing ad-hoc analysis. Supporting the involved stakeholders in the planning, execution and follow-up of strategic projects SFA (Sales Force Automation), and DMS (Distributor Software), Distributors ROI (return on Investment). Supporting channel/town class analysis (performance, profitability, etc.). Supporting and monitoring of sales incentives for the field force. Managing debtors.

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  Faculty Of Management Studies, University Of Delhi.

  A