Part of a highly knowledgeable and effective Trade Marketing team in the industry, strategically built collaborative and sustainable relationships with trade partners and showcase the brand to life in the retail environments utilizing superior tools, knowledge, marketing practices and effective consumer engagement initiatives. Developing Trade Marketing Strategies Responsible for planning, ordering, storing and delivering of point of sales materials.Collaborated with the sales team to develop tailor-made plans by channel.Executing profitable loyalty program activities by preparing, Designing & implementation of Various Trade Offers in Market (Pan India) & Analyzing revenue from them