Since 10 years, working in Digital Marketing Team, Sharda University having presence in Skill Development, Education and Healthcare. sector. A dynamic and effectual professional with more than 4 years of rich experience in Strategy & Operations Planning. The responsibilities handled so far include:Operations Planning. The responsibilities handled so far include: Digital marketing Analysis  Search Engine Optimization(SEO) Social Media marketing ( SMO) Competitors Analysis, SWOT Analysis, Online Marketing Strategy Content strategies Experience of website analysis using a variety of analytics tools including Google Analytics, Google Webmaster. Campaign Set up and Landing Pages optimization for Admission enquiry. Website Maintenance and content updating for Sharda Univerties Portals as- https://www.sharda.ac.in/, http://shardahospital.org/, https://smsr.sharda.ac.in/ and https://global.sharda.ac.in/. Lead Generation/Analysis from all educational portal and coordinating with vendor regularly. Minglebox, Career360, Entrance Corner, MBA Universe etc.)  Handling all the assigned SPOC of 80 Departments of Sharda University for content gathering the and updating in website as well also develop the marketing Strategy of Individual Departments and courses Promotions.Tools Used: Google analytic, Keyword search, Alexa, Google Webmaster, Semrush, NetCore MS Office (Word, Excel, Power point), MS Project, HTML, Photoshop cs6,.Conceptualized Online Platforms as per requirement for Sharda University: Placement Portal Alumni Portal Sharda Group website Shardaskills portal Online Marketing StrategyQuality Assurance: Brand Perception Survey and related audits. Designing & Conducting Students satisfaction Report & Faculty audits. Departmental Infrastructure satisfaction survey for both National and International students.Tools Used: MS Office (Word, Excel, Power point), MS Project, HTML, Photoshop cs6