Manager: Paid Media Marketing
CurrentAs a Manager of Paid Media Marketing, I lead end-to-end client servicing, ensuring strategic alignment and delivering impactful campaign results. I craft comprehensive media plans, conduct in-depth audits, and optimize campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and Amazon Marketing Services. My role involves analyzing performance metrics, generating actionable insights, and presenting data-driven reports to guide strategic decisions. Additionally, I mentor a team of seven specialists, fostering skill development and driving continuous improvement.Achievements:- Spearheaded digital marketing strategies that increased web traffic by 30-40% and boosted sales by 50-60%.- Orchestrated campaigns that achieved a 70-80% revenue growth and a 40-50% improvement in advertising efficiency.- Led a team of seven employees, implementing structured feedback sessions and skill enhancement initiatives to optimize team performance.