As a Manager of Paid Media Marketing, I lead end-to-end client servicing, ensuring strategic alignment and delivering impactful campaign results. I craft comprehensive media plans, conduct in-depth audits, and optimize campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and Amazon Marketing Services. My role involves analyzing performance metrics, generating actionable insights, and presenting data-driven reports to guide strategic decisions. Additionally, I mentor a team of seven specialists, fostering skill development and driving continuous improvement.Achievements:- Spearheaded digital marketing strategies that increased web traffic by 30-40% and boosted sales by 50-60%.- Orchestrated campaigns that achieved a 70-80% revenue growth and a 40-50% improvement in advertising efficiency.- Led a team of seven employees, implementing structured feedback sessions and skill enhancement initiatives to optimize team performance.

In this role, I managed end-to-end client servicing, ensuring consistent communication and alignment with client objectives. I developed and presented strategic media plans, campaign projections, and performance reports. I also led a team of six employees, optimizing team performance and ensuring seamless collaboration. My responsibilities included overseeing PPC campaigns, executing marketing strategies, and supervising SEO initiatives to drive growth and improve ROI.Achievements:- Managed PPC campaigns with a budget exceeding ₹7.5 million, achieving a 70-80% increase in conversions and a 40% reduction in customer acquisition costs.- Formulated marketing strategies that led to a 60% improvement in ROI and a 300-400% growth in revenue.- Supervised SEO strategies, resulting in a 60-70% increase in organic traffic and improved website rankings.

As a Digital Marketing Lead, I optimized website and landing page designs to enhance user experience and improve conversion rates. I managed advertising budgets, ensuring cost-effective campaign execution and ROI optimization. I collaborated with content and creative teams to develop high-quality ad creatives and compelling ad copies. My role also involved executing Google Ads and social media strategies to drive brand reach and revenue growth.Achievements:- Created engaging ad copies that contributed to a 30-40% increase in sales.- Led a team of four employees, ensuring effective collaboration and alignment with business goals.- Implemented campaign strategies that improved brand reach by 60-70% and increased revenue by 40-45%.

As an SEO Executive, I focused on optimizing website content and improving search engine rankings. I conducted keyword research, implemented on-page and off-page SEO strategies, and monitored website performance to enhance organic traffic.Achievements:- Improved website rankings and increased organic traffic by implementing effective SEO strategies.- Conducted comprehensive keyword research to identify high-performing opportunities.

In this role, I implemented SEO strategies to improve website visibility and drive organic traffic. I conducted website audits, optimized content, and tracked performance metrics to ensure continuous improvement.Achievements:- Increased organic traffic and improved website rankings through targeted SEO initiatives.- Conducted detailed website audits to identify and address performance gaps.