Dharmendra Singh Yadav personal email
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After over 20 years of helping brands and professionals achieve their business goals through insightful strategy and execution, I am now building TENATON Consulting, a content-focused digital marketing agency.At TENATON, we offer the complete spectrum of digital marketing services, including content writing and social media management. You can check more about us here:https://tenaton.comhttps://www.linkedin.com/company/tenaton-consulting/Feel free to get in touch with me to discuss your challenges. Send an email to contact@tenaton.com or dharmendrayadav5@hotmail.com
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ConsultantSee/EyeChandigarh, India -
Director - Project Management: Marketing & Content ServicesTenaton Consulting Sep 2022 - PresentManaging Content Writing, Digital Marketing, Management Consulting, Business Strategy, and Branding assignments. -
Consultant - Content Writing & Project ManagementComputing For All Apr 2021 - PresentEnabling equitable access to IT careers through strategic planning, marketing, content development, and program management. -
Consultant - Content Writing & Project ManagementNeom Sep 2021 - Nov 2022Consulting assignment for NEOM - Technology & Digital. -
Consultant - Content Writing & Project ManagementTake Full Circle (Tfc) Consultants Nov 2018 - Nov 2022Consulting on Content, Digital, and Management projects.
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Consultant - Content & Brand ManagementPr Professionals Mar 2021 - Aug 2021Chandigarh, IndiaConsulting in the domains of Marketing, Branding, Management, Public Relations, Social Media & Digital Marketing. -
Avp - Digital MarketingAltruist Technologies Pvt. Ltd. Jul 2020 - Feb 2021IndiaLeading the advertising agency teams to acquire & service client brands -
Consultant - Content Writing & Digital MarketingAvendum Nov 2018 - Jul 2020Chandigarh Area, IndiaMarketing & Communications consulting; Digital Transformation consulting -
Agm - Marketing: DigitalVodafone Idea Limited Sep 2018 - Nov 2018Chandigarh Area, IndiaIdea and Vodafone have merged, to form Vodafone Idea Limited, and the new entity is now the top mobile services organization in India.Achievements:• Top Ranked Manager: Biennial research - Vibes @ Idea: 2018• Premier Ideator Award: For developing culture of innovation: 2017• Achieved Market Share Leadership by growing Revenue @24%: 2010-15 • Team Excellence Award - Segmentation & Communication model design: 2014 • Won the Inter-SBU Contest, encompassing multi-disciplinary parameters of business: 2013• Innovative use of mobile medium for customer communication campaigns: 2012• Best brand launch campaign - Idea: 2010 -
Digital And Value Added Services - Head, MarketingIdea Cellular Ltd Feb 2016 - Aug 2018Chandigarh Area, IndiaIdea is the 6th largest telecom brand in the world, with Revenue of ~USD 4 Billion. Idea is a part of the Aditya Birla Group, a multinational conglomerate with turnover of over USD 40 Billion. I head Marketing vertical of Digital and Value Added Services (VAS) at Idea for Punjab SBU, with a special focus on Digital Marketing, Digital Payments, Mobile Apps, Branding, Communication Efficacy, Customer Centricity, Revenue, Market share & Profitability.Within the Digital portfolio comprising of Communications as well as Content, we are active in all realms such as Website, Mobile App, Analytics, Social, SEO, CMS, Project Management, Website Enhancement Planning & Roll-out, as well as Branding to name just a few. Some of the notable highlights of our Digital journey are as follows: Rank 1 in Revenue growth with 100% YoY growth in E-Commerce Revenue & Users: FY 18 Awarded Prime Ideator Certificate - Digital Transformations: FY 18 -
Agm Marketing - Product ManagementIdea Cellular Ltd Jul 2015 - Jan 2016Chandigarh Area, IndiaResponsibilities:I ensure that IDEA marketing processes are competitive, in-line with our business strategy, and are creating the desired impact in the market. My focus is on identifying revenue opportunities (i.e. acquiring new customer, retaining existing customers, and inducing higher usage from our customers), by monitoring market trends (competitive activity, and dynamics of customer behavior); and build capabilities (competitive product, brand and process interventions) to realize the revenue potential offered by these. I supervise the customer experience, so as to deliver customer satisfaction, while being profitable, and engage the cross-functional teams such as Sales, IT, and Finance, to implement the annual & monthly business plan.Achievements:Clocked growth which was double the industry growth rate, and achieved leadership in market share. -
Senior Marketing Manager - Product StrategyIdea Cellular Ltd Jul 2011 - Jun 2015Chandigarh Area, IndiaResponsibilities:• Monitor market share movements & drive profitable growth for Idea’s SBU, e.g. identify market segments with high potential & low share for corrective action • Supervise brand planning & implementation, and enable sales through marketing supportAchievements:o Achieved Revenue growth of more than twice the industry growth rateo Turned the operations EBITDA positive, +7.5% in FY15, compared to -8.8% in FY11o Achieved 10% growth in customer base Year-on-Year average during 2011-2015o Grew Usage by 6%, and Price by 9% Year-on-Year average during 2011-2015 -
Senior Marketing Manager - Product ManagementIdea Cellular Ltd Feb 2010 - Jun 2011Shimla Area, IndiaResponsibilities:• Planning & implementation of marketing mix strategy (7Ps) for innovative new product launches, and successfully achieving the revenue targets• Product pricing, product launch & product life cycle managementAchievements:• Launched many innovative, and pioneering initiatives such as premium number retailing, instant number choice, and customer / retailer communication portals, which helped us gain brand preference among customers & retailers, as measured by research tracks. • Led Idea Himachal Pradesh to 10 Million minutes per day milestone -
Senior Manager - MarketingIdea Cellular Ltd Nov 2008 - Jan 2010ChandigarhResponsibilities:• Optimize revenue from customers, through the call center channel• Liaison with telecom companies across the world for roaming agreementsCall Centre Sales Vertical Achievements:• Launched Out-bound & In-bound Call-center sales vertical for Idea• Launched a Reward and Recognition program and achieved record call-centre productivity• Implemented new analytic standards for customer targeting, campaign evaluation, agent benchmarking and process quality monitoringRoaming - Marketing Vertical Achievements:• Climbed to the No1 position in India, in terms of the number of roaming agreements • Achieved record international roaming bill collections, by improving the process• Introduced a SIM Inventory Management System, to replace the legacy system -
Senior Manager - BrandSpice Telecom Jan 2007 - Oct 2008Chandigarh Area, IndiaHighlights:o Partnered with the top Advertising, Media and PR Agencies for ATL, BTL & 360 degree marketing campaigns o Leveraged market research tools & techniques (Qualitative & Quantitative), Syndicated Research, and Advertising & Brand Track models with the top Market Research agencies for brand successo Strong people orientation to build world class teams that deliver outstanding results Achievements:• Achieved Brand Preference Share of 1.5X the Market Share• Subscriber base grew from 1mn in May 2005 to over 2.7mn by June 2008• Reduced the creative & media cost by over 25%, thus improving campaign efficiency• Launched a new brand identity with new logo & brand guidelines, to re-position the brand as youthful & innovative• Launched new website with innovative features: Web SMS & Blogs, in line with the new brand proposition of 'First to provide innovative mobility solutions for the young at heart'• Achieved industry leadership in media coverage Share-of-Voice with a Public Relation strategy focused on establishing the brand as Youthful & innovative• Designed and released the Annual Reports & Quarterly publications, consequent to the IPO & listingSpice brand grew from strength to strength during my tenure, e.g. the subscriber base grew from approx 10 lac in May 2005, to over 27 lac by June 2008. Spice was bought by Idea in June 2008, and in December 2008 Spice was re-launched as Idea. The brand changeover from Spice to Idea was successfully managed by me. -
Brand ManagerSpice Telecom May 2005 - Dec 2006Chandigarh Area, IndiaSpice Telecom pioneered mobile telephony in Punjab in 1997, but by 2005 national brands such as Airtel, and Hutch (now Vodafone) were gaining share. Responsibilities:• Chart out the brand strategy for Spice, and increase the brand preference score• Manage all the customer touch-points, e.g. Mass Media, Events and Online• Manage the vendors, e.g. creative agency, PR agency, Media agency• Measurement of brand performance through researchAchievements:• Put together a best in class team – creative for the brand were developed by JWT & Contract; and the media planning & buying was handled by Mindshare. Direct Marketing was handled by RMG Connect. Perfect Relations had the PR responsibilities for the brand. Qualitative research studies were done by AC Nielsen; and quantitative research studies was done by TNS. • Segmentation, Targeting & Positioning decisions, based on consumer research, industry reports and internal deliberations e.g. Positioned Spice as a ‘innovative’ brand (a clearly differentiated position), for the ‘young-at-heart’ (the fastest growing, and a sizeable segment) • Organized brand pitch to refresh the brand identity and make it ‘vibrant’ • Launched Priyanka Chopra & Katrina Kaif, as the Spice brand ambassadors• Launched 1 innovation every month, such as emergency call / mobile radio• Planning & implementation of marketing mix strategy (7Ps) for innovative new product launches, and successfully achieving the revenue targets -
Client Services - Account SupervisorFcb Ulka Nov 2004 - May 2005Delhi Area, IndiaI supervised marketing communications for British Airways (BA).• Was part of the team that worked on the British Airways India Platinum Jubilee Celebrations• Successful execution of Business Class Loyalty - Club World campaign across print & outdoor media • Worked on Hewlett Packard campaigns e.g Retail channel website & special offers• Content Management plan to build traffic for British Airways & Hewlett Packard website -
Account Planner & ManagerEuro Rscg India May 2003 - Jun 2004Mumbai Area, IndiaI managed the marketing communications for Cadbury’s, Gili - Gitanjali Jewels, and Onida.• Launched Cadbury’s Delite & Temptations Chocolate brand, in India: 2003 • Managed brand identity & marketing campaigns for Onida brand: 2003 • Won the Superbrand India Award for Gili, Gitanjali Jewels: 2004 -
Client Servicing ExecutiveMccann Erickson Jul 1999 - Mar 2000Bengaluru Area, IndiaI executed marketing communication campaigns for Unilever, Levi’s, Tektronix & General Electric (GE).• Executed end-to-end marketing campaigns for GE in India, including TVC, ATL & BTL: 1999 • Executed B2B & B2C marketing campaigns for Tektronix, a measurement brand: 1999• Worked on developing the brand identity for Levi’s Dockers & on the Loose Fit campaign: 1999• Coordinated roll out of the new Unilever Frozen Dessert Heart logo across Asia Pacific: 2000
Dharmendra Singh Yadav Skills
Dharmendra Singh Yadav Education Details
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Cgpa 3.2/4 -
Uptron AclComputers -
The Air Force SchoolScience, Maths, Enginnering Drawing, English
Frequently Asked Questions about Dharmendra Singh Yadav
What company does Dharmendra Singh Yadav work for?
Dharmendra Singh Yadav works for See/eye
What is Dharmendra Singh Yadav's role at the current company?
Dharmendra Singh Yadav's current role is Consultant.
What is Dharmendra Singh Yadav's email address?
Dharmendra Singh Yadav's email address is si****@****ail.com
What schools did Dharmendra Singh Yadav attend?
Dharmendra Singh Yadav attended S.p. Jain Institute Of Management & Research, Shaheed Sukhdev College Of Business Studies, Uptron Acl, The Air Force School, University Of Illinois At Urbana-Champaign, Harvard Business School, Indian School Of Business.
What skills is Dharmendra Singh Yadav known for?
Dharmendra Singh Yadav has skills like Leadership, Direct Marketing, Writing, Team Building, Media Buying, Digital Transformation, Content Management, Sales, Outdoor Advertising, Telecommunications, Market Research, Business Development.
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Dharmendra Singh Yadav
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Dharmendra Singh Yadav
Account Management @ Ask Consulting || Ex Accenture | Military Brat || People Manager|| Mba Hr || Msc Biochem ||Noida2iconma.com, innovasolutions.com -
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