Dharmendra Singh Yadav Email & Phone Number

Chandigarh, India

Managing Content Writing, Digital Marketing, Management Consulting, Business Strategy, and Branding assignments.

Enabling equitable access to IT careers through strategic planning, marketing, content development, and program management.

Consulting assignment for NEOM - Technology & Digital.

Consulting on Content, Digital, and Management projects.

Chandigarh, India

Consulting in the domains of Marketing, Branding, Management, Public Relations, Social Media & Digital Marketing.

India

Leading the advertising agency teams to acquire & service client brands

Chandigarh Area, India

Marketing & Communications consulting; Digital Transformation consulting

Chandigarh Area, India

Idea and Vodafone have merged, to form Vodafone Idea Limited, and the new entity is now the top mobile services organization in India.Achievements:• Top Ranked Manager: Biennial research - Vibes @ Idea: 2018• Premier Ideator Award: For developing culture of innovation: 2017• Achieved Market Share Leadership by growing Revenue @24%: 2010-15 • Team Excellence Award - Segmentation & Communication model design: 2014 • Won the Inter-SBU Contest, encompassing multi-disciplinary parameters of business: 2013• Innovative use of mobile medium for customer communication campaigns: 2012• Best brand launch campaign - Idea: 2010

Chandigarh Area, India

Idea is the 6th largest telecom brand in the world, with Revenue of ~USD 4 Billion. Idea is a part of the Aditya Birla Group, a multinational conglomerate with turnover of over USD 40 Billion. I head Marketing vertical of Digital and Value Added Services (VAS) at Idea for Punjab SBU, with a special focus on Digital Marketing, Digital Payments, Mobile Apps, Branding, Communication Efficacy, Customer Centricity, Revenue, Market share & Profitability.Within the Digital portfolio comprising of Communications as well as Content, we are active in all realms such as Website, Mobile App, Analytics, Social, SEO, CMS, Project Management, Website Enhancement Planning & Roll-out, as well as Branding to name just a few. Some of the notable highlights of our Digital journey are as follows: Rank 1 in Revenue growth with 100% YoY growth in E-Commerce Revenue & Users: FY 18 Awarded Prime Ideator Certificate - Digital Transformations: FY 18

Chandigarh Area, India

Responsibilities:I ensure that IDEA marketing processes are competitive, in-line with our business strategy, and are creating the desired impact in the market. My focus is on identifying revenue opportunities (i.e. acquiring new customer, retaining existing customers, and inducing higher usage from our customers), by monitoring market trends (competitive activity, and dynamics of customer behavior); and build capabilities (competitive product, brand and process interventions) to realize the revenue potential offered by these. I supervise the customer experience, so as to deliver customer satisfaction, while being profitable, and engage the cross-functional teams such as Sales, IT, and Finance, to implement the annual & monthly business plan.Achievements:Clocked growth which was double the industry growth rate, and achieved leadership in market share.

Chandigarh Area, India

Responsibilities:• Monitor market share movements & drive profitable growth for Idea’s SBU, e.g. identify market segments with high potential & low share for corrective action • Supervise brand planning & implementation, and enable sales through marketing supportAchievements:o Achieved Revenue growth of more than twice the industry growth rateo Turned the operations EBITDA positive, +7.5% in FY15, compared to -8.8% in FY11o Achieved 10% growth in customer base Year-on-Year average during 2011-2015o Grew Usage by 6%, and Price by 9% Year-on-Year average during 2011-2015

Shimla Area, India

Responsibilities:• Planning & implementation of marketing mix strategy (7Ps) for innovative new product launches, and successfully achieving the revenue targets• Product pricing, product launch & product life cycle managementAchievements:• Launched many innovative, and pioneering initiatives such as premium number retailing, instant number choice, and customer / retailer communication portals, which helped us gain brand preference among customers & retailers, as measured by research tracks. • Led Idea Himachal Pradesh to 10 Million minutes per day milestone

Chandigarh

Responsibilities:• Optimize revenue from customers, through the call center channel• Liaison with telecom companies across the world for roaming agreementsCall Centre Sales Vertical Achievements:• Launched Out-bound & In-bound Call-center sales vertical for Idea• Launched a Reward and Recognition program and achieved record call-centre productivity• Implemented new analytic standards for customer targeting, campaign evaluation, agent benchmarking and process quality monitoringRoaming - Marketing Vertical Achievements:• Climbed to the No1 position in India, in terms of the number of roaming agreements • Achieved record international roaming bill collections, by improving the process• Introduced a SIM Inventory Management System, to replace the legacy system

Chandigarh Area, India

Highlights:o Partnered with the top Advertising, Media and PR Agencies for ATL, BTL & 360 degree marketing campaigns o Leveraged market research tools & techniques (Qualitative & Quantitative), Syndicated Research, and Advertising & Brand Track models with the top Market Research agencies for brand successo Strong people orientation to build world class teams that deliver outstanding results Achievements:• Achieved Brand Preference Share of 1.5X the Market Share• Subscriber base grew from 1mn in May 2005 to over 2.7mn by June 2008• Reduced the creative & media cost by over 25%, thus improving campaign efficiency• Launched a new brand identity with new logo & brand guidelines, to re-position the brand as youthful & innovative• Launched new website with innovative features: Web SMS & Blogs, in line with the new brand proposition of 'First to provide innovative mobility solutions for the young at heart'• Achieved industry leadership in media coverage Share-of-Voice with a Public Relation strategy focused on establishing the brand as Youthful & innovative• Designed and released the Annual Reports & Quarterly publications, consequent to the IPO & listingSpice brand grew from strength to strength during my tenure, e.g. the subscriber base grew from approx 10 lac in May 2005, to over 27 lac by June 2008. Spice was bought by Idea in June 2008, and in December 2008 Spice was re-launched as Idea. The brand changeover from Spice to Idea was successfully managed by me.

Chandigarh Area, India

Spice Telecom pioneered mobile telephony in Punjab in 1997, but by 2005 national brands such as Airtel, and Hutch (now Vodafone) were gaining share. Responsibilities:• Chart out the brand strategy for Spice, and increase the brand preference score• Manage all the customer touch-points, e.g. Mass Media, Events and Online• Manage the vendors, e.g. creative agency, PR agency, Media agency• Measurement of brand performance through researchAchievements:• Put together a best in class team – creative for the brand were developed by JWT & Contract; and the media planning & buying was handled by Mindshare. Direct Marketing was handled by RMG Connect. Perfect Relations had the PR responsibilities for the brand. Qualitative research studies were done by AC Nielsen; and quantitative research studies was done by TNS. • Segmentation, Targeting & Positioning decisions, based on consumer research, industry reports and internal deliberations e.g. Positioned Spice as a ‘innovative’ brand (a clearly differentiated position), for the ‘young-at-heart’ (the fastest growing, and a sizeable segment) • Organized brand pitch to refresh the brand identity and make it ‘vibrant’ • Launched Priyanka Chopra & Katrina Kaif, as the Spice brand ambassadors• Launched 1 innovation every month, such as emergency call / mobile radio• Planning & implementation of marketing mix strategy (7Ps) for innovative new product launches, and successfully achieving the revenue targets

Delhi Area, India

I supervised marketing communications for British Airways (BA).• Was part of the team that worked on the British Airways India Platinum Jubilee Celebrations• Successful execution of Business Class Loyalty - Club World campaign across print & outdoor media • Worked on Hewlett Packard campaigns e.g Retail channel website & special offers• Content Management plan to build traffic for British Airways & Hewlett Packard website

Mumbai Area, India

I managed the marketing communications for Cadbury’s, Gili - Gitanjali Jewels, and Onida.• Launched Cadbury’s Delite & Temptations Chocolate brand, in India: 2003 • Managed brand identity & marketing campaigns for Onida brand: 2003 • Won the Superbrand India Award for Gili, Gitanjali Jewels: 2004

Bengaluru Area, India

I executed marketing communication campaigns for Unilever, Levi’s, Tektronix & General Electric (GE).• Executed end-to-end marketing campaigns for GE in India, including TVC, ATL & BTL: 1999 • Executed B2B & B2C marketing campaigns for Tektronix, a measurement brand: 1999• Worked on developing the brand identity for Levi’s Dockers & on the Loose Fit campaign: 1999• Coordinated roll out of the new Unilever Frozen Dessert Heart logo across Asia Pacific: 2000

Mba - Post Graduate Diploma In Management, Marketing/Marketing Management, General, Cgpa 3.2/4

Activities and Societies: Business Quizzing Institute: SPJIMR is rated among the top institutes globally, and features consistently among.

Bachelor Of Business Studies, Business Administration And Management, General, 66%

Activities and Societies: Business Quizzing & Management Games Institute: College of Business Studies, Delhi University is among.

Dcs, Computers

Activities and Societies: Music & Dramatics Completed Diploma in Computer Science from Uptron Academy in Allahabad, India.

Intermediate, Science, Maths, Enginnering Drawing, English

Activities and Societies: Prefect Journalism, Creative Writing, Public Speaking, Boarding House Management, Junior National Football.

Coursera Mooc, Digital Marketing, 93.8%

Activities and Societies: Video Lectures, Quizzes, Peer Assessment & Social Networking Digital Marketing Specialization is offered.

E-Learning Management Certificate Through Gyanodaya, Abg Portal, Marketing/Marketing Management, General, 81%

Activities and Societies: E-lectures, Case studies, Quizzes, Worksheets Finished E-Learning Certificate Courses such as: 1) Innovation &.

Coursera E-Course Certificate, Business Analytics & Digital Media, 87.5%

Activities and Societies: Videos, Readings, Quizzes, Case Studies, Discussions, Q&A Exercise Digital Transformations, with the explosion.