Senior Vice President - Strategy, Product And Engineering
Madison, Wi, Us
Key visionary and strategist for Mediasite, a leading global video cloud platform providing a turnkey solution for automated capture, processing, management, search, monitoring, security and analytics of video recordings for healthcare, education, video conferencing, live broadcasting, and event services. Participated in strategic initiatives: • Analyzed scenarios to reduce CDN delivery costs for MP4 files by 40%. • Achieved 50% NPS scores by prioritizing critical and high-value bug fixes in "spike releases". • Conducted competitor analysis for direct and indirect competitors, segmented by markets.Managed requirements, technology changes, market landscape, and liaised with customers: • Raised video playback engagement rates by 20% through polling and in-video quizzing.• Defined product strategies for transitioning to adaptive streaming services and H.264 video playback natively via HTML5 in browsers.• Refined strategies for customer engagement programs to develop a partnership model.• Liaised with customers, field engineers, business owners, and development teams to define value stream mapping per workflow for potential improvements and cost-saving opportunities. • Aligned strategies using executive meeting outcomes to intensify customer engagements.• Worked with the events business teams to strategize automation of workflows resulting in cost optimizations.