Driving results as a Senior Marketing Manager with over 8 years of experience in Partner Marketing, B2B Marketing, and Go-to-Market Strategy. I help companies achieve exceptional growth through strategic partner collaborations, data-driven campaigns, and product positioning that directly impacts sales and customer engagement.Some examples include:• Led go-to-market strategies for DocuSign partners, resulting in 24% YoY revenue growth and a 60% increase in new deal acquisitions.• Boosted partner revenue by 63% at CDW by developing targeted marketing campaigns and driving $19M in incremental partner revenue.• Spearheaded the launch of product programs that increased seller penetration by 58%, generating $7.8M in incremental revenue for DocuSign.I get excited about opportunities where I can lead high-performing teams, collaborate with partners, and drive marketing campaigns that fuel growth, product success, and customer satisfaction. I'm looking for a dynamic role where I can further influence product strategy, expand partner ecosystems, and deliver measurable sales impact.I love connecting with new people, you can reach me at dharp1988@gmail.com
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Senior Partner Marketing ManagerCommerceChicago, Il, Us -
Senior Manager, Global Partner MarketingDocusign Jun 2022 - May 2024San Francisco, Ca, UsAs a Senior Partner Marketing Manager, I built and implemented marketing strategies and demand-generation campaigns to drive revenue growth with DocuSign’s reseller partners. In this role, I led efforts to acquire new customers, grow existing accounts, and increase partner investments, resulting in a 24% YoY revenue increase and 60% growth in new deals.Highlights:· Led cross-functional go-to-market strategies, driving a 24% YoY revenue increase in partner business· Developed and executed demand generation campaigns that boosted new deal acquisition by 60%· Managed top strategic partner relationships, resulting in a 23% YoY increase in partner investments and $7.8M in incremental revenue -
Senior Partner Marketing Manager, Hewlett Packard EnterpriseCdw Dec 2020 - Jun 2022Vernon Hills, Il, UsAs a Senior Partner Manager at CDW, I led the strategy and execution of marketing initiatives for top-tier partners, driving product awareness, sales growth, and profitability. I developed comprehensive product and sales strategies that increased partner revenue and brand penetration while collaborating across sales, finance, and marketing teams to deliver measurable business impact.Highlights:· Increased Partner Revenue: Developed and executed go-to-market strategies for Hewlett Packard Enterprise (HPE) products, leveraging market research and competitive analysis to drive a 63% increase in partner revenue· Generated Incremental Revenue: Created strategic marketing campaigns and streamlined internal processes, resulting in $19M of incremental partner revenue and improved operational efficiency· Enhanced Customer Penetration: Designed and launched three product marketing plans and six sales incentives, leading to a 20% increase in customer penetration for HPE products -
Partner Marketing Manager, Hewlett PackardCdw Jan 2019 - Dec 2020Vernon Hills, Il, UsIn my role as Partner Marketing Manager at CDW, I collaborated with key stakeholders to develop and implement go-to-market strategies for ten new HP products, driving a year-over-year revenue increase of 11% ($20M). I leveraged my experience in sales and marketing to enhance partner performance through targeted campaigns, category management, and strategic product positioning, resulting in a $5M increase in partner investments.Highlights:· Revenue Growth: Achieved an 11% year-over-year increase in partner revenue, translating to $20M, by developing and executing go-to-market strategies for ten new HP products in alignment with company goals· Strategic Campaign Development: Led the design and execution of targeted marketing campaigns that drove a 12% increase in customer engagement, while increasing partner investments by $5M through effective demand-generation strategies· Project Leadership: Successfully managed a $1.8M project that involved creating product and solution-focused web pages, resulting in a 15% profit amplification and significantly enhancing product visibility in the market
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Associate Partner & Product Marketing Manager, AppleCdw Apr 2017 - Jan 2019Vernon Hills, Il, UsI drove brand performance and revenue growth in the central region by analyzing market trends and developing strategic marketing campaigns, resulting in an 18% profit increase and $18M in revenue. Served as a key partner liaison, creating pricing programs and sales incentives that enhanced seller engagement and strengthened partner investments.Highlights:· Developed and executed go-to-market strategies for five new Apple products, resulting in a revenue boost of $18M (33%) in the central region, significantly increasing market share· Analyzed market trends and consumer behavior to design and implement targeted marketing campaigns, which grew partner investments by 15% and improved overall brand visibility· Collaborated with sales, product management, and partner teams to align marketing initiatives, leading to the successful execution of eight regional sales incentives and 18% profit growth through effective program delivery
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Partner & Product Marketing Specialist, Hewlett PackardCdw Feb 2016 - Apr 2017Vernon Hills, Il, UsAs a Partner & Product Marketing Specialist at Hewlett Packard, I drove growth by leveraging industry data to reposition over 1,000 engagements towards HP products, facilitated B2B IT solutions for 250+ major corporations, and designed sales training programs that enhanced brand knowledge and improved seller productivity by 70% year-over-year.Highlights:· Repositioned Engagements: Leveraged industry data to successfully reposition over 1,000 partner engagements towards HP products, resulting in increased market share and enhanced brand visibility· B2B IT Solutions: Developed and facilitated tailored B2B IT solutions for 250+ of the nation’s largest corporations, significantly driving brand awareness and product adoption within the competitive landscape· Sales Training Initiatives: Designed and implemented comprehensive sales training programs focused on product, brand, technical, and service information, leading to a 70% increase in seller productivity and improved sales performance across teams
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Account ManagerCdw Mar 2012 - Feb 2016Vernon Hills, Il, UsAs a Non-Profit Account Manager at CDW, I cultivated relationships with diverse non-profit organizations to deliver tailored IT solutions, driving revenue growth while enhancing operational efficiency. I served as a trusted advisor, leveraging industry insights to empower clients in achieving their missions through effective technology investments.Highlights:· Cultivated and managed relationships with over 200 of the nation’s largest non-profit organizations, resulting in a 600% growth in account penetration and overall productivity· Successfully increased revenue from targeted non-profit accounts by 22 times, achieving over $5.5 million in sales through strategic account management and tailored technical solutions· Deployed comprehensive technical solutions that supported user groups exceeding 50,000, enhancing operational efficiency and service delivery for non-profit clients
Dan Harper Education Details
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University Of California, BerkeleyInternational Relations -
New Trier Township High SchoolHigh School Diploma
Frequently Asked Questions about Dan Harper
What company does Dan Harper work for?
Dan Harper works for Commerce
What is Dan Harper's role at the current company?
Dan Harper's current role is Senior Partner Marketing Manager.
What schools did Dan Harper attend?
Dan Harper attended University Of California, Berkeley, New Trier Township High School.
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