Result-oriented and impactful business leader with leadership and management experience in various industries; from consumer products, real-estate, marketing, and non-profit sectors.FMCG : Led the team for market expansion across 5 States, 120+ cities in India and product development of Metro Soap, resulting in revenue increase from $3M to $9.2M.Real Estate : Currently head of marketing & sales for a high value real estate township project. Led investment management, land-bank acquisitions & financial reporting for 4 large scale projects.Volunteering : 10 years of Red Cross volunteer managing various and volunteer rescue operations such as natural disasters and Covid pandemic.Recognised : Economic Times, “Most Promising Business Leader of Asia, 2020 – 21”.
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CeoMetro SoapsCambridge, Ma, Us -
ChairmanIndian Red Cross Society, Chennai District Feb 2015 - PresentIndia• Served a population of 11 Million people, the youngest Vice Chairman in the Indian Red Cross Society, leading a 1400+ Volunteer Force for shelter, food distribution & hygiene drive during the COVID Pandemic• Presided over board meetings and managed general affairs to fulfill charitable missions such as outreach activities at slums, first aid trainings, blood donation drives, disaster management duties, and sanctions for refugee camps• Ensured that the board and its committee have adequate resources by working with fundraising teams, managing annual budgets of $30k and allocating resources appropriately to various departments• Honored & certified as the ‘Patron of Red Cross’ by the current President of India -
CeoMetro Soaps Oct 2015 - PresentSalem, Tamil Nadu, IndiaLed General Management, Marketing & Sales Teams with 40+ product lines of Laundry Detergents• Increased annual revenue from $3M to $10.5M by expanding distribution from 12 Cities to 150+ cities and towns• To reach this population of 120M, implemented a unique door to door distribution network targeting housewives• Pioneered India’s first zip lock packed detergent powder, saving plastic wrapper wastage by over 3 tons annually• Created new brand “Metro”, grew from $0 to $4 Million in sales by second year and is now top 5 detergents in South India• Collaborated with various Local, State & National Distributor Associations to build Pan-India relationships, openingdistribution points across new markets in major states such as Andhra, Telangana, Karnataka, Kerala & Maharashtra• Led full scale launch of Metro by spearheading 80+ Sales staff across 5 Indian States, 35 Launch Fleets, and a marketingbudget leading to $2.8M of sales in the first year -
CeoPadayappa Real Estate Oct 2015 - PresentLed investment management, landbank acquisitions & financial reporting for seven large scale projects ($100M portfolio)• Conceptualized the marketing strategies and sales plans for our principal project worth $60M• Monitored market dynamics and identified 2 high potential business prospects for the company valuing $22M• Counseled architects, contractors, and professionals who are involved in the acquisition and constructionprocess, reducing third-party involvement expenses by 80%, saving a few million dollars in costs -
Organising Committee President | Business Development ManagerAiesec In Chennai Aug 2011 - Dec 2013ChennaiAIESEC is an international not-for-profit organization that provides students with leadership training and internship opportunities at for-profit and not for profit organisations.Had the jobrole of a Business Development Manager to ensure funding of various events. -
Finance SecretaryLoyola Economics Association For Development Jun 2012 - May 2013Raised funds for various events -
Associate Trainee At HrMindtree Ltd. Dec 2012 - Jan 2013ChennaiMindtree delivers technology services and accelerates growth for Global 1000 companies by solving complex business challenges with breakthrough technical innovations. Mindtree specializes in e-commerce, mobility, cloud enablement, digital transformation, business intelligence, data analytics, testing, infrastructure, EAI and ERP solutions.Worked as the Associate Trainee for a period of a month which was considered for my College Internship. -
VolunteerTed Conferences Jan 2012 - Jan 2013ChennaiTED is a platform for ideas worth spreading. Started in 1984 as a conference where technology, entertainment and design converged, TED today shares ideas from a broad spectrum — from science to business to global issues — in more than 100 languages. Meanwhile, independent TEDx events help share ideas in communities around the world. Was an active volunteer during Ted X Conferences which where hosted in Loyola College.
Dharshan Baskar Skills
Dharshan Baskar Education Details
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4.7 / 5.0 -
Cross-Registrant -
Merit -
First Class -
Sarala Birla Academy, BangaloreBusiness/Commerce, General -
Cross - Registrant
Frequently Asked Questions about Dharshan Baskar
What company does Dharshan Baskar work for?
Dharshan Baskar works for Metro Soaps
What is Dharshan Baskar's role at the current company?
Dharshan Baskar's current role is CEO.
What schools did Dharshan Baskar attend?
Dharshan Baskar attended Mit Sloan School Of Management, Harvard Business School, Queen Mary, U. Of London, Loyola College, Sarala Birla Academy, Bangalore, Harvard University Graduate School Of Design.
What skills is Dharshan Baskar known for?
Dharshan Baskar has skills like Leadership, Team Building, E Commerce, Powerpoint, Social Media, Public Speaking, Human Resources, Foreign Policy, Delegation, Acting, Microsoft Powerpoint, Business Development.
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Dharshan Baskar
Cambridge, Ma -
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