• Handled sites, evaluated and tested existing site's content, pages & layout.• Conducted keyword research with Google AdWords• Created meta tags of website pages• Created Blogs, Forum discussions, Google | Yahoo Groups, RSS feed submission• Generated traffic through social bookmarking sites• Monitored & generated traffic & conversion reports by Google Analytics• Generated keyword ranking report • Analyzed competitors websites & prepared reports• Identified and implemented SEO/SMO strategies for increasing site traffic through organic search listings without being blacklisted • Researched and resolved HTML code and content, link architecture and navigation issues • Motivated & trained team members and assisted in layout of web pages when required • Analyzed website strategies and translated qualitative or anecdotal data into recommendations and tactics for revising the stategies • Managed SEO and SEM campaigns internationally with agencies or vendors and ensure all timelines and deliverables are adhered to• Used web tools to track site traffic & prepared site performance reports• Worked with agencies to ensure the website is following SEO best practices• Resolved technical issues faced by team members & clients• Planed out project tasks, prepared schedules & documentation• Set up Google Local Maps / Product Search to increase sales• Implemented PPC campaign using Google AdWords & Microsoft AdCenter, created Ad Groups, managed Bids & Keywords, created reports & monitored the account• Structured regional SEO strategy for targeted markets