Wellness Programme:• To Drive basic checkup camp in vicinity of hospital with Society, Groups & Association• To engage local groups with various activity to increase the footfall• To promote specialty Programme with patients and various stockholders• To plan budget and expenses of various initiatives• To Plan and organize various conferences & workshops inhouseClinics• To understand the territory need and propose the standalone Super Specialty Clinic (Rent /Lease)• To prepare Capital expenditure and Take care of P&L of the clinic business• To ensure maximum footfalls to make the project viable• To develop system at clinic to manage patients, Follow ups and ensure maximum conversion• Ensure smooth operations of the clinic • Regularly review available scope vs demand & review Regional Business• Analysis of periphery healthcare requirement & strategies the entry accordingly• Penetrate in market as tertiary care partner• Manage relations with doctors , KOLs and networks for various initiatives• Engage various communities by various initiatives• To ensure MoM and YoY increase in footfalls• To yield maximum output from the territory Market Communication & Media Relations:• To understand & conceptualize the campaign for Specialty (Newspaper, Radio, TV, Hoarding etc)• Identify various Media to get best response• Design ATL & BTL activities which can be run in all verticals• Liasoning with creative agency for campaign• Maintaining relations with all Media House• Preparation & Managing Hospital Marketing Budget and its effective distribution among Campaigns, Territories and Activities

• Handling Territory Initiatives for local promotion of hospital to different peripheries through Camp,OPD,CME,Public Programme and Consultant level Communication• Development of Hospital Brand through various Media initiative • Development of Trauma line and Emergency Line• Development of Tertiary care services and Awareness at Consultant Level and Public Level(Joint Programme, Spine Programme)• Working for International Marketing Initiatives for Wockhardt Hospital • Part of Hospital Quality Team Q-one for promotion through Quality initiatives

- Responsible for all the operations of the Unit.-Identify Potential Party for Franchisee-Analysing and Verification of Security and Goodwill of the Party-Liaison and documentation with Party-After Franchisee allocation to provide PFC support for marketing support( team of 10 PFC)-Extend support to Franchisee and Customer for trades-To Generate maximum Brokerage from Franchisee-Day to Day operational activity-Management of Finance Product Kiosk at Reliance Communication,Reliance Consumer Finance and Reliance Media World through PFC (Vertical Name is Group Internal Client Vertical)-Recruitment of Remisars -Responsible to update Visual Merchandising at Regular Interval and Territory Media and Product Promotion