- Create and execute effective social media plans aligned with the organization's goals and target audience. Identify the most suitable platforms and content formats for maximizing engagement and brand visibility.- Research, curate, and generate compelling and relevant content for social media platforms. Collaborate with internal stakeholders, including marketing and creative teams, to ensure consistent messaging and brand voice.- Monitor and engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner. Foster positive relationships with followers, customers, and influencers to enhance brand loyalty and advocacy.- Track and analyze key performance metrics to assess the effectiveness of social media campaigns. Utilize analytics tools to measure reach, engagement, conversion rates, and other relevant indicators. Generate reports and provide actionable insights for continuous improvement.- Keep abreast of the latest trends, best practices, and emerging technologies in social media marketing. Stay informed about platform algorithm changes, new features, and competitor strategies. Apply knowledge to adapt and optimize social media activities accordingly.

- Develop and execute SEM strategies to drive targeted traffic, increase brand visibility, and maximize ROI.- Conduct thorough keyword research and analysis to identify valuable keywords for campaigns.- Create and optimize compelling ad copy, landing pages, and ad extensions to improve click-through rates (CTR) and conversions.- Manage and monitor SEM campaigns across multiple search engines like Google, Bing, and Yahoo.- Analyze campaign data, track performance metrics, and provide actionable insights and recommendations for optimization.- Conduct competitor analysis to identify opportunities and stay ahead in the industry.- Collaborate with cross-functional teams to align SEM efforts with overall marketing objectives.-Conduct weekly meetings with clients to discuss campaign performance, address concerns, and provide updates.- Act as a team player, collaborating closely with colleagues and stakeholders to achieve shared goals.Stay updated with industry trends, algorithm changes, and emerging SEM techniques.- Prepare reports and presentations to showcase campaign performance and highlight key findings.- Conduct A/B testing to optimize ad copy, landing pages, and other campaign elements.

• Develop comprehensive Internet Marketing and SEO strategies for client businesses with a proven ability to rapidly deliver online leads and sales.• Expert in using web analytics tools like Google Analytics, WebTrends to analyze Traffic trends, Visitor behaviour, and measure the success of SEO/SEM/PPC campaigns.• Developed monthly email marketing schedules based on previous campaign performance and market trends.• Perform in-depth keyword research for SEO and PPC campaigns. Use “Keyword Surfer” an online search engine optimization tool for SEO audits, keyword discovery, link building opportunities, and web page optimization.

• Promote various brands like Google, Nintendo, TELUS, Pringles, and Ponds.• Promote Google products in Google’s biggest event at the Funhouse in front of the manager of various electronic stores, Google technicians, and area manager.• Educated customers on product and service offerings.• Promoted products by providing customers at venues with knowledge on the products through facts, samples, & giveaways.• Create a positive, welcoming experience by demonstrating a customer-first mindset while educating customers on products, offers, styles and fit, as well as promotions.