Group Head - Paid Media
CurrentServed as the primary liaison between clients and internal teams, ensuring seamless execution of paid media campaigns.Developed and implemented innovative digital marketing strategies to effectively reach target audiences and maximize ROI for clients such as Apparel Group (Steve Madden, Crocs, Skechers), THE One (Furniture), Smileneo, Godrej (aer), and Godrej (Mega Growth & Darlings).Conducted in-depth analysis of industry data and competitors' performance to inform strategic decision-making and enhance campaign effectiveness.Prepared and delivered compelling pitch presentations to prospective clients, showcasing our capabilities and tailored strategies.Analyzed campaign metrics and prepared performance reports, providing strategic recommendations for optimization and improvement.Actively assisted the team in problem-solving and optimization efforts by monitoring the backend of brand e-commerce websites.Managed brands in the GCC Market, leveraging insights and expertise to drive successful outcomes for diverse clients.Collaborated with cross-functional teams including creative, analytics, and web development to ensure alignment and cohesion across all aspects of campaign execution.Utilized advanced analytics tools such as Google Analytics, Facebook Ads Manager, and Adobe Analytics to track performance and drive continuous optimization.Led training sessions for internal teams on best practices for paid media campaign management and optimization.Implemented A/B testing methodologies to refine ad creatives, messaging, and targeting parameters, driving incremental improvements in campaign performance and ROI.Fostered strong relationships with key stakeholders, including clients, vendors, and platform representatives, to stay informed of industry trends and advocate for client needs.Stayed abreast of industry best practices and emerging technologies in paid media and e-commerce, continually seeking opportunities to innovate and optimize our approach.