- Define & Drive Sales and Marketing activities.- Define & Execute marketing and sales strategy in line with organization's objectives with both top line and bottom line growth.- Identify, appoint, develop and manage strong and reliable channel partners, resulting in deeper distribution.- Identify, appoint, develop and manage a team of capable and motivated Sales & New Business Development professionals across the company.- Managing customer-centrist operations & ensuring high customer satisfaction- Lead market research to position existing products and envisage future business opportunities- Conduct thorough consumer research, identify promotional avenues and evolving points of sale- Develop pricing strategy & product mix with clear understanding of company, consumer and competition- Lead brand building, visibility and recall initiatives across territory.- Identify and drive new revenue streams such as parts, new products etc- Evaluate marketing budget deployment periodically and ensure adherence to planned initiatives and expenses- Developing customer satisfaction programs, managing key account service strategy as well as conducting customer satisfaction measurement & feedback analysis.- Close monitoring of Global market & Prepare business development strategy accordingly for growth of company.

- Research and analysis of the Raw Cotton Market and co-ordinate with director to make better decision on company Favor.- Co-ordinate with supplier and buyers on daily bases.- Manage sales and purchase of Raw Cotton by co-ordinate with director.- Look into targeted countries market development & expansion. Specially in Vietnam & Bangladesh Agriculture Trading.- Hedging & Trading in Currency and Future Commodity Market against stock in hand.- Manage & co-ordinate with logistics and inspection agency for whole designed shipment Procedure.- Time to time observation of warehouse & update the same to higher management as well as bank/Insurance Company.- Manage shipping documents as well as governmental documents for raw cotton.- Continuous International Market Study for doing accurate trade in market.- To look after the Whole Documentation Department.- Deal with Government Departments regarding Registration Certificates - Quotas – Shipment Return Filing, Deal with CHA for Shipping Bill Filing, Vessel Planning and respective stuffing. Online & advance container booking with shipping line agents, Deal with Bank for Negotiation of L/C, Amendment, and rest of the work.- Weekly reports – Export v/s Projected Quantity buyer wise.