Marketing Professional with 15 + years of experience spanning across media planning to FMCG marketing. Worked extensively on home grown Indian brands which challenged the status quo and grew considerably.My constant endeavour is to increase the brand equity in terms of sales and affinity and thereby help company attain its overall objectives.Currently m pursuing an online course in strategic digital marketing from Cambridge judge business school in collaboration with Upgrad. Ideas is upgrade and prepare self for changing business requirement and changing consumer behaviour in digital world.Have got good experience of Media planning/Buying having worked on big clients like P&G and Reliance ADAG group. Followed that with a good brand management experience working on Sugar Free-India's no. 1 sweetener. Have ensured Year on year double digit growth.Launched ActiLife - Nutritional drink for adults spearheading company's foray in Nutraceutical segment. It's the first drink in the country thats fortified with Prebiotic Fibres and formulated keeping in mind needs of Adults. Worked on it right from concept development, packaging, positioning, communication planning and launching the same. Worked on Brand Nutrela which is the No. 1 Soya Food brand in the Country. Worked and executed the versatility campaign for Nutrela Soya foods that ensured high growths for the brand. Planned and executed various experiential marketing initiatives that ensured positive disposition for brand NutrelaCurrently working as a Category Manager with Raymond FMCG on Body Care as a segment for Park Avenue.Have worked on the repositioning of Park Avenue Deodorant, launched an extension - Park Avenue premium perfume and park Avenue body fragrance in a no gas sub category. It was backed by a clutter breaking campaign rooted in consumer insight. Efforts have ensured that Park Avenue Deo growth is double that of Market growth rate making us no. 2 deo brand in the country.