A seasoned technology leader with a proven track record of driving innovation and delivering measurable results. By leveraging cutting-edge technologies like AI, RPA, Data and Mobile, I've successfully increased profitability, reduced costs, and improved operational efficiency for both SMBs and large enterprises. My expertise in strategic technology consulting, team building, and process optimization has enabled me to empower organizations to achieve their full potential. From architecting complex solutions to scaling engineering teams, I've consistently delivered value and exceeded client expectations.

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.- Architect, design, build and integrate our core ad analytics and anti ad fraud products end to end - Lead the entire software lifecycle including hands-on development, code reviews, testing, deployment, and documentation, in addition to mentoring the team- Partner with the Product team and other stakeholders across the company to understand product requirements, gather business and technical requirements from broadcaster clients, and research and develop solutions, including API development

MyVerizon Mobile(MVM)• Customized ATG pipeline to support device level authentication and Single Sign On for Mobile/Tablet Devices.• Personalized Verizon customer content based on user profile using ATG Targeter, RM Campaigns and Endeca RTE.• Implemented custom renderer and business logic to support mobile browser and native mobile/tablet apps.• Developed replica of ATG/Endeca Integration framework using Java/J2EE to query existing Solr Search for legacy application.Global Site Search (GSS)Verizon Global Site search based on Endeca Search Platform which replaced legacy adobe search.• Responsible for developing custom ATG-Endeca Integration component to query Endeca and support multi site feature.• Developed Faced based Endeca search, relative search based on search keyword, channel and source system.• Processed different data feed ingested by different Verizon sources and developed custom processor used by pipelines.• Developed custom ATG cartridge handlers, endeca cartridges and templates to fulfill business search requirements.Gadgets and Gears (G&G)Verizon E-Commerce platform for Mobile/Portable Accessories store build on ATG/Endeca Platform.• Involved in design and development of custom core ATG Components and Endeca Components to meet business requirements.• Defined best practices to implement non-functional requirements like performance and scalability of platform.• Developed HTTP Connection pool/Data Factory/Auditing framework used to connect to existing billing/promotions systems.• Integrated with CQ5 to provide full control to business for content and promotions management.

Global Middle Office trading platform captures electronic and voice trades supporting corporate, mortgage, treasury, repo and other fixed income desks. GMO extracts market data from Bloomberg for trade enrichment. GMO is responsible for performing trade settlements with GSCC and other settlement systems.• Developed, architected and supported several modules of GMO, within tight deadlines and challenging business needs using Java/J2EE, Oracle Coherence, ActiveMQ, Spring, Hibernate, Camel and other related technologies on Sybase database.• Managed a global team of technologists to scope, develop and implement SEF compliance into MCDS products.• Interacted with internal/external business entities to gather business requirements for new and legacy trading systems.• Developed, maintained and replaced legacy TLoader with Java, JMS, Spring to route trades for settlement and reporting.• Implemented asynchronous messaging bridges between external applications using Java, camel, Ibatis, XSD, XML.• Analyzed and resolved several complex multi-threading and performance/memory related issues using java profilers.• Actively managed day-to-day operations of the application including production support and issue resolution.

Sync and Connect, is cloud-based contact/calendar backup and handset management service. It syncs and manages external ISP emails in unified inbox. It also manages handset contents in clouds and makes it available on demand. Users can organize their handsets using web interface.• Architected and designed unified inbox platform used in HTC handset for Verizon customers using Java/J2EE, IBM MQ, Java Mail, multi threading, IBM Object Grid, Spring, IBatis, Jaxb on websphere and Oracle Server.• Involved from concept development till project execution including requirement analysis, documentation, technical implementation, product enhancement and support.• Exposed Java and REST Web Services to Web and handset clients to access/update their profiles and account details.• Implemented Agile methodologies for project/time management and resource allocation.• Closely worked with IBM object grid architect to find performance issue and enhancement of object grid system.• Interacted with External ISP providers including Yahoo, Google, MSN and AOL to implement unified inbox solution.• Trained, managed and mentored several new team members to get them up to the speed with the platform.• Extensively used industry standard protocols like IMAP, POP3, SMTP, MSP 3.0, iCal.• Developed core APIs using Socket level programming and Java mail libraries to authenticate and authorize with external ISP.• Used Sun Store Messaging server and LDAP to store user emails and user profile information.• Worked directly with management, vendors, and third parties to ensure secure web transactions and efficient operation of database management applications.• Actively participated in enhancement meetings and product presentations to create more intuitive applications and services.

Grey Financial Management System, GFMS, comprised of modules, each representing a group of functions for advertising and marketing work flow management system. GFMS is designed to provide the flexibility to the service clients of the Grey Partner Companies. Wide verities of business practices have been developed within each entity.• Developed GFMS and Performance Appraisal Systems comprising of business layer using EJB, Spring and OC4J, presentation layers using struts 2, swing, OGNL, Struts Tag Library and custom DAO layers to access oracle database.• Involved in the development of scheduling service for nightly data loading and employee time management system.• Used crystal report, XSLT library and store procedures to generate administrator reports on large database in pdf formats.• Implemented role/permission based authentication and authorization module for GFMS employee access permission.• Extensively used spring framework to create java annotation based transaction and session management functionality.• Involved in the customization and development of liferay portals – comprising of- AJAX user profile portlets, content management portlet, announcement portet, and blog portlet for organization’s OurSpace application.• Responsible for writing AXIS web services to communicate with third party service providers to publish product APIs.• Used JProfiler to ensure system performance and JUnit for quality and regression testing of the product.• Implemented ant, maven build script and shell scripts for better development and build process of the system.• Participated in design and technical discuss meetings for system implementation at all the layers of the application.

ACORN is a set of processes and technology capabilities that aim to enhance AdCouncil's use of internal and external resources. Our goal was to achieve insight to business performance through sophisticated reporting to increase employee efficiency and empowerment through stronger workflow.