With over a decade of experience in the exhibition and conference industry, I am a co-founder of IDAC Expo, a platform that connects architects, designers, contractors, and suppliers in the building and construction sector. I have a PGDM in Strategic Relationship Marketing from George Brown College, and a passion for creating and scaling innovative exhibitions that deliver value to all stakeholders.At IDAC Expo, I leverage my skills and expertise in new business development, strategy, sales, marketing, and account management to attract and retain key clients, partners, and sponsors. I also conceptualize and execute engaging programs and campaigns that enhance the visibility and impact of the expo. One of my proud achievements was launching the "Walk the Talk with your Mentor" program, an open forum between A-list architects and architecture students. My goal is to make IDAC Expo the leading expo on design, architecture, and construction in Asia and beyond.