> Developed strategic communication and marketing plans.> Managed campaigns with a specific focus in order to meet customer needs and creative visions.> Monitored industry trends to keep creative materials fresh and engaging.> Designed and implemented cost-effective creative strategies to improve ROI.> Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.> Mentored and trained junior designers to help enhance skills and capabilities.> Led a team of designers to create a comprehensive corporate identity system.> Collaborated with senior management to develop and implement marketing initiatives.

- Expanded cross-functional organizational capacity by collaborating acrossdepartments on priorities, functions, and common goals.- Leading the marketing team of Asia's Leading B-school was a tremendousopportunity to demonstrate my cross-functional skillset. - Recruited and nurtured top performers to add talent and value to thedepartment.- Applied customer feedback to develop process improvements and supportlong-term business needs.- Lead a team of product marketing managers, digital marketing specialists,ad-ops managers, design & media, and social media management team. - Accomplished multiple tasks within established timeframes.- Monitored expenditures to mitigate the risk of overages.- Performed statistical analyses to gather data for operational and forecastteam needs.- Maximized performance by monitoring daily activities and mentoring teammembers.- Optimized existing tools and processes to bring down the marketing effortsand operational costs.

- Identified business development challenges and customer concerns for proactive resolution.- Oversaw business-wide changes to modernise procedures and organisation.- Managed divisional marketing, advertising, and new product development.- Managed teams of 10+ professionals focused on development, design, digital marketing, content, and technology.- Directed market expansions to propel the business forward, and meet ever-changing customer needs.- Established, optimised and enforced business policies to maintain consistency across industry operations.- Oversaw end-to-end branding for various industry sectors such as Accounting, Hospitality, Health & Wellness, Hospitals, Media, Manufacturing, etc. business verticals. - Launched 3 Digital Products under my supervision and created a separate entity for each of them.

Managing end-to-end backend operations and smooth transition of school/institute onboarding process and working on technology that serves the industry. Making life easier for teachers, parents, and students, one school at a time!- Oversaw entire product deployments from vision and creation to rolloutand delivery.- Owned and prioritized product backlog.- Coordinated with software developers to create custom applications andtrackers to achieve client goals.- Managed implementation of new features by outlining plans andspecifications such as how, where, and when each component wouldwork.- Allocated and approved team resource usage.- Focused on building critical features upfront in order to identify constraintsand technical challenges.- Brainstormed with peers and other members of the design team todetermine enhancements and product features.

-Maintained project schedules by managing timelines and making proactiveadjustments.- Collaborated with project owners and team members to set ambitious butachievable goals.- Investigated and corrected or escalated project problems.- Managed close to 8 projects while maintaining adherence to budget,schedule, and scope requirements

- Liaised between departments to facilitate communication and keepappropriate parties updated on project developments.- Created job files for each project and maintained current data in each file.- Tracked hours and expenses to keep the project on task and withinbudgetary parameters.- Supervised multiple projects from project start through delivery byprioritizing needs and delegating assignments.- Assisted with onboarding newly hired staff members and coached on taskprioritization.