As a Creative Director, I excel in events and video production, overseeing teams and delivering exceptional creative solutions. I specialize in print communication, stage design, and graphics for prestigious award shows, as well as customized branding for corporate events and brands.Collaborating with talented designers, coordinators, and visual artists, I bring concepts to life, surpassing expectations and leaving a lasting impact. I craft captivating designs and visuals for award shows, creating immersive experiences that mesmerize the audience.My expertise extends to customized branding, working closely with clients to develop strategic concepts aligned with their vision. These concepts translate into cohesive visual identities, elevating brand presence and leaving a memorable impression.In partnership with 3D designers, I visualize and design exhibition booth stalls, utilizing cutting-edge technology to create engaging experiences. I've also spearheaded extensive out-of-home advertising campaigns, including Air India's Milan Tram branding, bus branding, airport branding, and billboards, effectively reaching a broad audience and enhancing brand visibility.In the realm of performance marketing, I oversee creative aspects for Tatacliq, developing compelling ads for Google display network, Facebook, and YouTube. I've had the privilege of working on TV commercials with Bollywood celebrities, such as Karan Johar, Kareena Kapoor, and Raveena Tandon, adding star power to elevate brand messaging.As a Creative Director, I balance artistic and strategic roles, while also overseeing the financial aspects. I manage the profit and loss of the creative team, ensuring projects are delivered within budget while maintaining high-quality standards.In summary, my expertise encompasses team management, concept visualization, print communication, stage design, customized branding, collaboration with 3D designers, OOH advertising, and performance marketing.

As a Digital Head, I have had the privilege of working with various healthcare brands, we implemented strategic initiatives to enhance their online presence and drive tangible results. One of the most successful case study Driefcase, we devised a comprehensive strategy encompassing their website, app, and digital channels. Through our efforts, we successfully reduced the cost per install from INR 150 to INR 25, resulting in an impressive 47% install-to-registration ratio. Additionally, we ideated campaigns to increase brand awareness and establish a strong brand insignia.In the realm of healthcare, our collaboration with Smit.fit, a diabetic management brand, yielded remarkable outcomes. By implementing targeted growth hacking strategies, we achieved a significant drop in the cost per lead from INR 350 to INR 56. We employed customer understanding and audience persona development to create AB testing of campaign copies and creatives, which contributed to a substantial increase in website traffic by 60%.Moreover, I have successfully applied my expertise to real estate brands - Fenkin Realty, Future lifestyle group Fashion brand - Ceriz, showcasing the effectiveness of our strategies in generating high-quality leads for our clients in the real estate industry.These successes are a testament to my dedication to understanding clients' objectives, analyzing data, and developing tailored strategies that drive results. By constantly staying informed about industry trends and leveraging innovative digital marketing techniques, I ensure that our clients remain ahead of the curve and achieve their business goals.If you are seeking a skilled Digital Head with a proven track record of delivering exceptional results in the healthcare and real estate sectors, I invite you to connect with me on LinkedIn. Let's explore how we can collaborate to propel your brand's digital growth and achieve remarkable outcomes.

Deffective Duo, founded amidst the COVID-19 pandemic, started as a small venture with a focus on design services. With a passion for design and a commitment to creating meaningful solutions, my partner and I embarked on this entrepreneurial journey.Initially, our primary goal was to establish ourselves as a reliable and innovative design agency. We dedicated ourselves to crafting visually appealing and impactful designs tailored to our clients' unique requirements. Each project presented us with new challenges, allowing us to refine our skills and solidify our position in the market.As our business gained momentum and attracted more clients, we recognized the potential for expansion beyond design. This realization led us to diversify our offerings and venture into UX/UI and digital marketing. Understanding the importance of social media management, we strategically outsourced this aspect of our services to smaller agencies.As a founder, my responsibilities extended beyond day-to-day operations. I took charge of crucial tasks such as talent acquisition, project management, and contract building to ensure smooth and efficient operations.Despite my involvement in strategic and managerial aspects, I maintained a strong connection with my design roots. Whenever necessary, I actively participated in design execution, utilizing my foundational skills and experience to deliver exceptional results. This hands-on approach allowed me to stay connected to the creative process and gain deeper insights into client needs and preferences.As our business continued to grow, we recognized the potential for further expansion and collaboration. This led us to form a strategic partnership with The Events Coutured, resulting in the establishment of our parent company, Crewtangle. This collaboration unlocked new avenues and synergies, combining our expertise in design, events, and creativity to provide comprehensive solutions for our clients.

In my role as a Senior Graphic Designer at Mashable India, I had the exciting opportunity to contribute to the visual appeal and brand identity of the organization. With a focus on creating graphics for blogs encompassing various topics such as science, technology, entertainment, and theory, I played a vital role in enhancing the overall user experience and engagement.One of my core responsibilities was to ensure that the graphics I designed for blogs captured the essence of the topic and content while maintaining a high level of creativity. By carefully aligning the visuals with the written content, I aimed to create a seamless and immersive experience for the readers. This approach not only made the blogs visually appealing but also enhanced the overall impact of the articles.To further strengthen the brand's visual identity, I developed a distinctive brand visual that helped create more awareness and recognition among the target audience. This brand visual encompassed the unique aesthetic elements and design principles that embodied the essence of Mashable India. By consistently incorporating this visual across various graphics, we were able to establish a strong connection between users and the brand imagery and insignia.In addition to creating graphics for blogs, I also had the opportunity to conduct product photoshoots for mobile phones, laptops, tech accessories, and other devices. These photoshoots aimed to capture the products in the most visually appealing and engaging manner, highlighting their features and functionalities. The high-quality visuals created through these photoshoots not only enhanced the overall user experience but also contributed to increasing website traffic and engagement.By leveraging my design skills and expertise, I played a pivotal role in ensuring that Mashable India's online presence was visually captivating and aligned with the brand's vision.

During my time at Exhibit Technologies as a Graphic Designer, I use to work with a diverse range of topics such as technology and fashion, I developed visually appealing magazine layouts and visuals for articles.One of my key contributions was developing a cohesive brand visual that increased awareness and fostered a stronger connection between the audience and the brand's imagery and insignia. Additionally, I was responsible for creating graphics for stages, awards ceremonies, print materials, and digital platforms, showcasing my versatility and adaptability as a designer.A notable achievement was leading the branding efforts for the inaugural edition of the AUTO TECH AWARDS. This opportunity allowed me to establish a unique visual identity that elevated the event's brand presence and left a lasting impression on attendees.As a magazine designer, I worked on multiple shows including TECH FASHION TOUR and TECH AWARDS, delving into the exciting worlds of technology and fashion.A significant project involved creating entire edition of the Top100 Influencer magazine. This endeavor required meticulous attention to detail, as I carefully selected and incorporated images sourced from interviews to create compelling layouts across the 100-page magazine.In addition to my individual contributions, I took on the role of guiding and mentoring two junior graphic designers in my team. Sharing my knowledge and expertise, I helped them refine their skills and develop their own creative style.Collaborating with photographers was another aspect of my role, particularly during celebrity shoots for magazine covers. By working closely with the photographers, I ensured that the magazine's creative vision and aesthetic were effectively translated, resulting in visually stunning and impactful covers.Overall, as a Graphic Designer at Exhibit Technologies, I had the opportunity to explore various aspects of design, including magazine design, branding, and event graphics.

As a graphic designer at LC Media House, I specialize in creating engaging social media creatives for a variety of brands, including those in the food, hospitality, care, and retail industries. I am experienced in designing topical posts for multiple brands during festivals. Some of the notable brands I have had the opportunity to work with include CavinKare, Godrej, Fern Hotels, and Ecotel. Through a short internship, I gained valuable insights into industry standards for digital creatives. I am passionate about leveraging my design skills to deliver visually captivating content that resonates with target audiences.

During my first job at ICSA Innovations, I had the incredible opportunity to work as a self-taught graphic designer. What excited me most about this startup was the chance to work with renowned brands such as Tata Motors and Muthoot Finance. In this role, I was responsible for designing various materials including yearly CSR reports, certificates, emailers, and more for these brands. Additionally, I had the chance to explore my passion for photography by accompanying the team on shoots across different locations in India for CSR documentary projects. This experience further fueled my enthusiasm for design and visual storytelling.

During my time at BnB Originals, I began my journey as a freelancer. My main focus was designing graphics for T-shirts, specifically related to cartoons, typography for quotes, and quirky content suitable for printing. It was during this period that I started putting my self-taught knowledge of Adobe Photoshop into practice. This experience allowed me to further refine my skills and explore my creativity in the realm of T-shirt design. I thoroughly enjoyed the process of bringing unique and eye-catching designs to life.