Dheeraj Basantani Email and Phone Number
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I am a strategic leader with overall 15 years experience leveraging Business Strategies (Marketing & Finance), E-commerce, Business Analytics and Technology (business enablers) in multiple domains (Retail, Pharma and Online advertisement) of which 8 years of experience as management consultant.Extensive experience on working directly with C-Suite, Senior leaders and Business Unit presidents to drive impact on business with help of business strategies, statistical models, tools and technology in fortune 500 organizations. Held P&L responsibilities for organizations. 10 years of experience in leading, managing and mentoring the team of 25+ Strategists, Analysts and decision scientists to deliver the customer engagement, customer experience, revenue growth and operation excellence. Business Management & Strategy :- E-commerce, Customer retention and Marketing- Customer lifecycle (Aquisition, Retention, Engagement)- Strategic Planning and Forecasting- Data driven business strategies - Financial planning and Analysis- Analytics Translator- B2B and B2C strategies for business development - Digital Marketing - Email, SEO, SEM, Mobile, Push, Social and Sweepstakes, Multi-channel Marketing- Loyalty programs- Customer Engagement- Segmentation and Targeting- 1:1 Marketing leveraging Machine learning- Campaign planning, launch and execution- Pricing- Inventory Management- Product Marketing- Supply Chain- Vendor management- Strategic partnership with clients and vendors- Manage Finance/Investment Strategies - Build business models- Management Consulting- Client Strategy and Engagement- SOWs and Contracts prep- Leadership- Structured communication- Clear thought process- Critical ThinkingAnalytics & Data Science :- Business Analytics (Web Analytics, Digital Analytics, Promotional and Pricing Analytics, Customer Intelligence etc)- Analytics Translator- Reporting, Business Insights and Visualization- Statistical analysis- Prescriptive and Predictive analysis- Test vs Control, Pre-Post methodologies- Machine learning- Artificial intelligenceTools and Technologies- SAS- R- Qlikview- Tableau- Unica- Responsys- Google AdWords- Google Analytics- Python- SaaS- Teradata- SQL- HIVE- APT- Microsoft Project management, Visio, office
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Senior Director, StrategyCsc Generation 2023 - PresentChicago, Il, Us
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Head, Retention & Personalization, Occasional CustomersKohl'S 2021 - 2022Menomonee Falls, Wisconsin, Us -
Board Member, AdvisorAvallano 2020 - 2021Greenville, South Carolina, Us -
Investor And AdvisorMulti 2018 - 2021
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Senior Principal, Marketing & AnalyticsAffine 2020 - 2020Bellevue, Wa, Us-Managed PnL for a region- Digital Transformation - Automate the defect detection through vision recognition machine learning algo- Data Engineering - Data Lakes and Ponds- Gamer's lifecycle Management- Client management / Account Management -
Director, Business Strategy, Marketing & AnalyticsSears 2015 - 2018Chicago, Il, Us- Business Strategy- Headed Loyalty programs - Drove Retention of more than 100m members- Managed PnL and lead a cross functional team to turnaround Negative EBITDA stores through integrated business strategy.- Digital Marketing Strategy - Email, SMS, Push, Display, Search for SYW members- Loyalty Programs - Acquisition, Retention and Reactivation- Brand Management, Investment strategies, Driving ROI- SYW Sweeps product management- Sales, Strategic Partnerships, SOWs, - Analytics, Reporting and Business insights- Web Analytics- Machine learning -
Manager, Data Science & StrategyMu Sigma Inc. 2010 - 2015Northbrook, Il, Us• Managed 2 key accounts in domain Pharma and Retail (fortune 100) end to end to deliver great client experience in a sustainable manner to our clients in the area of Decision Sciences/Analytics. Built and Led team of at most 25 member (onsite + offshore) to engage with clients to identify opportunities for leveraging decision sciences and analytics.• As part of engagement with clients, demonstrated the capabilities of organization in direct marketing (digital + onsite) and built a promotional analytics platform which helps in identifying the next key area to invest and get the maximum BOP (business operated profit). Generated ~$3M with this engagement with a growth of 20% YoY. I am awarded for the same.• As a leader, groom the entire team to ensure each individual understands their responsibilities, sense the ownership and deliver best to achieve the consistent growth of account. With sound analytics hands on experience and knowledge helped team on day to day operations to ensure the timely accurate deliverables and learnability within team.• As a senior analyst, drove multiple threads of digital marketing analytics with world’s largest organization (online ad) to analyze the online advertisement data (Impressions, CPM, CTR, RPC) and generated insights to ensure the right set of audience is targeted and helped the decision support system to drive the decisions wrt to running campaigns.• As a SAS (Statistical Analytics System) expert, guided almost 200 people for efficient methodologies for analysis, setup the organization wide standards and best practices.-Managed the next generation reporting program with world's largest pharma company. As part of this, developed the sound reporting framework (enabled at mobile as well) which helped sales reps to look at key metrics anytime anywhere (while traveling to physician, or in office) to make strategic decision by improving their sales strategies and bring the efficiency and sales growth. -
Operations AnalystUnisys 2009 - 2010Blue Bell, Pennsylvania, Us• Developed a framework to generate more than 5000 automated SAS reports for different clients to track the failure and fix time of security devices installed at client locations. These reports were consumed by leadership team to take decisions and improve SLA with clients.• Built the predictive models to predict the next occurrence of device failure. -
Software EngineerExilant 2006 - 2009Bangalore, Karnataka, In• Worked for Apple to design and develop the analytics data mart to support data science function.• Developed a Direct Marketing Analytics framework to generate thousands of automated reports of campaigns and customers touch points to drive insights/analysis. Based on analysis on this data, profitability was driven by key stakeholders.Technologies used - SAS, Teradata, Unix, Data Science
Dheeraj Basantani Skills
Dheeraj Basantani Education Details
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Harvard Business SchoolStrategy -
University Of RajasthanComputer Science
Frequently Asked Questions about Dheeraj Basantani
What company does Dheeraj Basantani work for?
Dheeraj Basantani works for Csc Generation
What is Dheeraj Basantani's role at the current company?
Dheeraj Basantani's current role is Strategy & Analytics | Marketing & E-commerce | AI Strategy | Private Equity.
What is Dheeraj Basantani's email address?
Dheeraj Basantani's email address is dh****@****ail.com
What is Dheeraj Basantani's direct phone number?
Dheeraj Basantani's direct phone number is +1 847-286*****
What schools did Dheeraj Basantani attend?
Dheeraj Basantani attended Harvard Business School, University Of Rajasthan.
What are some of Dheeraj Basantani's interests?
Dheeraj Basantani has interest in Fuzzy Logics, Neural Networks.
What skills is Dheeraj Basantani known for?
Dheeraj Basantani has skills like Marketing Strategy, Business Strategy, Strategic Planning, Revenue Forecasting, Revenue Cycle Management, Strategic Partnerships, Business Analysis, Predictive Analytics, Business Intelligence, Data Warehousing, Teradata, Data Analysis.
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