• Manage the portfolio scorecard, reporting on revenue, margins, growth trends, key wins/losses, quality reports, swot analysis.• Assist executive team with various elements of Product Lifecycle Management: Development, Introduction, Growth, Maturity, Decline and End of Life.• Market analysis of competitor offerings identifying any major benefits or gaps.• Make recommendations to executive team regarding product pricing, placement, and promotion.• Work with engineering team to launch new products and upgrade current products.• Work with sales teams to position product and support bids and quotations.• Handle daily inquiries from customers and internal departments regarding product queries including approvals, variations, pricing, cost, model numbers and literature.• Suggest process improvements and manage initiatives such as SKU simplification, new product launches and cost reduction.

To support the Managing Director (MD) in developing and implementing strategy and plans for the company in order to achieve high levels of revenue, profitability, market reputation and effective business alliances with Distributors and Customers to ensure sustained growth for the products and the business in Middle East, Asia and Africa.• Executed the business plan, achieved or exceeded established P&L objectives.• Oversaw daily operations and made adjustments as necessary.• Established and defined key performance metrics (KPIs) to monitor and assess customer satisfaction and quality ratings and then hold the team accountable for these measures.• Identified areas of opportunities for capital improvements across the organisation, including opportunities to improve revenue, increase margin, reduce cost and increase profitability throughout the organisation all while improving efficiency.• Established and maintained effective business relationships with customers to sustain existing and acquire additional business. Cultivated and managed healthy relationships with strategic partners and distributors.• Developed and facilitated knowledge transfer of selling skills to the team. Conducted weekly and monthly meetings to monitor and direct sales focus for the business.• Provided Specification & Design Support to Consultants, Clients and their representatives and System Integrators.• Engaged the operations and finance department to ensure appropriate review of the LPOs and contracts, effective handling of the post-sales support activities (from ordering to successful completion of testing, commissioning stage and project handover).

• Developed and implemented a comprehensive business and sales strategy for the company.• Reviewed both monthly and annual sales objectives in line with the company’s overall sales targets.• Oversaw the transition of the sales activities from the inquiry to LPO stage.• Reviewed departmental policies & procedures, ensured its effective compliance, identified gaps, suggested improvements and promoted alignment to standards to ensure audited processes are in line with the stated principles.• Coordinated efforts by aligning production, procurement, technical services and marketing activities to maximise sales.• Managed large key accounts and detected business opportunities using current installation base to develop and implement Annual Maintenance Contracts, spare parts management, call out services and engineering services.• Remained up-to-date of international and local trends in the Engineering industry through visits to the factory and participation in various forums/conferences/events. Recommended ideas for reorientation in sales and marketing strategy in order to adapt to changing market needs.

• Responsible for Sales and Business Development for Teknoware Emergency Lighting business in the territory assigned: UAE, Oman & Qatar.• Provided support to the customer including sales calls, sales visits, presentations & product demonstrations.• Managed Distributors and Channel Partners.• Provided specification & design support to Consultants, Clients & their representatives.• Provided timely weekly & monthly reports as required by the position.• Acted as an interface between the customer and Teknoware to ensure customer satisfaction.• Provided updates to Teknoware Middle East’s customers on new developments provided by Teknoware OY.

• Headed the sales, design, estimation of Fire and Safety Systems like Fire Alarm System, Voice Evacuation Systems, Self-contained Emergency and Exit Lights, Monitored Self-contained Lights and Central Battery Systems for residential, commercial and institutional projects.• Assigned sales targets to Sales Engineers and assisted in achieving the targets.• Product manager for Siemens, Protec, RP Technik, Olympia, Menvier & Datwyler.• Ensured timely procurement of materials for both projects & retail customers.• Educated contractors & consultants on the product and provided them with Technical Specifications to specify the products. • Developed and maintained a good relationship with Contractors, Consultants & Clients.• Co-ordinated with the project execution team for the scheduling & timely completion of works and attended the site meetings.

• Joined as a Trainee Engineer, promoted to Sales Engineer in Jan 2006 and to Senior Sales Engineer in Jan 2008 of Extra Low Voltage Systems at Al Gurg Electronics – Projects Division. • Estimation, design and sales of ELVS (Extra Low Voltage Systems) like CCTV, Access Control, Audio Video Intercom, Intelligent Lighting Control, Dimming, etc for residential, commercial and institutional projects.• Developed and maintained a good relationship with MEP Contractors, Consultants & Clients.• Ensured timely procurement of materials for projects.• Co-ordinated with the project execution team for the scheduling & timely completion of works and attended the site meetings.