1. Responsible for dedicated team building.2. Responsible for Sales development plan.3. Responsible for Primary, Secondary and Tertiary Sales.4. Product launches Plan and Promotional activity for sales.

1. Responsible for primary, secondary and tertiary sales.2. Managed on Trade/Key accounts in Amritsar, responsible for managing Sterling Reserve B 10 and B 7 in the territory.3. Conducting sales, events, promotions and trail generations for the brands, monitored competition, engaged with customers and trade partners, and conducted consumer engagement activities.4. Handling team of 2 JTSE based at Jalandhar and Kapurthala5. Team motivation and number driven6. Handling Channel sales and Collection responsibilities.

1. Responsible for Primary, Secondary and tertiary Sales.2. Responsible for channel sales regarding payment and collection.3. Responsible for target allocation.4. Responsible for team handling and motivation.

1. Drive annual plans and provide support for channel management activities in terms of turnover & market shares.2. Successfully managed On Trade / Key accounts of my territory, resulting in increased sales and market penetration for BIO and BII.3. Conducted sales, events, promotion and trail generations for the brands, leading to enhanced customer engagement and brand visibility. 4. Drive business of Appx.30 crores annually.5. Managing a team of direct Reporting of 8 Sales representatives with total universe of 359 outlets.6. Analyze Stock Movement and forecast (SNOP Estimation) coordinate with Logistics for the same. 7. Volume tracking for all activated outlets and all key accounts.8. Financial review with the Accounts Manager to ensure that the Budgeted Top-line and Profit Targets.9. To establish coverage, Distribution and Display objectives10. Deliver insightful customer, shopper and occasion insights, plus marketing equipment like 11. Event/promotions, Signage and merchandising to maximize profit in both channels.