Dheeraj Singh Email & Phone Number

Mumbai, Maharashtra, India

India

1. Analyzed the demand of the INSEA market and accordingly designed and rolled out new campaigns, discounts & coupons.2. Spearheaded a team of 5 members to manage discounting of different OYO products and create campaigns according to the demand of the INSEA market 3. Managed the Discover Program to retain dormant and acquire new users for the INSEA market and improved retention rate by 8%4. Addressed the concern of stakeholders by creating a new escalation management program, which… Show more 1. Analyzed the demand of the INSEA market and accordingly designed and rolled out new campaigns, discounts & coupons.2. Spearheaded a team of 5 members to manage discounting of different OYO products and create campaigns according to the demand of the INSEA market 3. Managed the Discover Program to retain dormant and acquire new users for the INSEA market and improved retention rate by 8%4. Addressed the concern of stakeholders by creating a new escalation management program, which improved the number of Sellable Room Nightsby 6.4%5. Administered the flow of revenue from each program across all three geographies by strategizing and managing burn6. Forecasted the demand of the INSEA market via primary and secondary research, accordingly developed CRM programs, roadmaps & user retention strategy7. Analyzed the performance of promotional campaigns to provide vital, actionable insights for the geography and drive improvement projects for CTR, campaign efficiency, and recommendations for future campaigns8. Utilized MoEngage to launch new campaigns and engagement of consumers via mobile push, e-mail, in-app, SMS & WhatsApp channelProject Management-1. Created a new Discounting model by considering various metrics, which reduced the human effort by 83.33% and improved conversion by 3.2%2. Contributed to top line through revenue products designed to increase demand, unlock supply and improve conversions such as length of stay-based products, vouchers, chatbots Show less

India

1. Estimated the Total Addressable Market of hotels in India & proposed a plan to improve the share of OYO after COVID2. Analyzed the demand for hotels in India by clustering it into different zones based on primary and secondary research3. Evaluated a correlation between Market Share and Conversion%, which led to better planning of supply and an increase in revenue

Operations And Supply Chain Management:• Increased production in a shift by reducing the logistics timings between the working site and the crusher. This whole process reduced the waiting time and cycle time.•Planned and directed the daily shop floor operations to achieve the target of 6000 tons, with the help of a team of 60 employee• Formulated an excel model to get the quantity of material to be flown from the mines to maintain quality of 42% limestone• Forecasted the weekly… Show more Operations And Supply Chain Management:• Increased production in a shift by reducing the logistics timings between the working site and the crusher. This whole process reduced the waiting time and cycle time.•Planned and directed the daily shop floor operations to achieve the target of 6000 tons, with the help of a team of 60 employee• Formulated an excel model to get the quantity of material to be flown from the mines to maintain quality of 42% limestone• Forecasted the weekly requirements of the explosives and managed the whole drilling and the blasting team of 16 employee Project Management :• Spearheaded a team of 21 people for Planning, Execution of new explosives and blasting techniques with a CAPEX of INR 15 lacs in the mines area within a period of 12 days.• Transformed the whole shift reporting process from an offline to online, which increased the speed of data sharing by 95%• Reduced the consumption of paper by 33% in the mines daily working by introducing a new online shift reporting process Show less

Master Of Business Administration - Mba

Bachelor Of Engineering - Be, Mining And Mineral Engineering, 81.80%