If you have something to say, then you need to say it in a way that helps your audience understand their advantage in listening, and acting. I am experienced in consulting on, conceptualizing and creating content to help businesses - particularly those with technical products and services - to communicate their benefit to their customers. This is my current point on a trajectory, rooted in a persisting enthusiasm for technology, that has passed through an engineering degree and a career through firmware - and later UI - development and user documentation into marketing. Day-to-day this encompasses creating and tuning of concepts and messaging, through developing content - for everything from videos and animations to white papers, articles and brochures - to implementing projects and campaigns.