Denise Heitzenroder Email & Phone Number

San Francisco, California, Us

San Francisco, Ca, Us

I work with the Netroots Nation team on their yearly conference, helping to manage special events, projects and organizing the program, which includes over 150 sessions and 400 speakers.

San Francisco, California, Us

WaterNow Alliance provides a forum for elected officials, board and commission members, utility managers, and other water leaders to connect and learn about policies and innovations to create resilient, sustainable water systems. As the communications lead, I drive engagement with stakeholders across all platforms, support and grow the community, and elevate the work of WNA that promotes water conservation and equity in water systems.

At Startup Policy Lab I work with the team on strategy, communications, partnerships and events for the organization, culminating in the launch of the inaugural Global Election Technology Summit in 2017. In 2019, SPL is focusing on Digital Citizenry, where we explore what it means to be part of an increasingly connected digital, civil and political society. I'm continuing to help lead strategy, communications, partnerships and other engagement activities, including hosting the GET Summit in the fall.

San Francisco, California, Us

As part of a lean team, I helped support organization strategy, communications, and sponsorships. On a daily basis, I managed sponsor and partner relationships and fulfillment (estimated $2.5 million in sponsorships.) Working with the Community Manager, we launched a successful International Women's Day social media campaign around #ladybrags. As events manager, I also ran the nonprofits inaugural Catalyst Conference in London and sixth event in San Francisco, while rolling out programs in over ten countries across Asia-Pacific, Europe, and North America.

Working for a broad set of clients including public relations companies, nonprofits and local businesses on market research, engagement strategies, online presence and communications.

San Francisco, Ca, Us

My primary role as Digital Director was managing online engagement and outreach, but I also supported on-the-ground outreach, volunteer recruitment, phone banks and worked closely with our creative team. Over the course of a few months, through tested and targeted outreach, we registered 1,000 individuals online (out of 6,000 total registered) with digital ad spend of $400. I helped lead a rebrand that improved monthly conversion rate from less than 10 registrations per month in August to 234 in September and 760 in October. This coincided with driving partnerships with diverse organizations across the Bay, from homeless service organizations to technology & consumer companies. I also managed our activities as part of National Voter Registration Day on September 22nd, including editing materials, driving visibility, volunteer deployment and social engagement. As a senior organizer, I trained organizers on field, strategy, volunteer management, leadership & social tools.

Washington, Dc, Us

I support the volunteer staff and leadership teams in over 30 cities around the country on all manner of mission objectives: leadership trainings, fundraising, program expansion, event planning, budgeting, online and offline visibility and more. With our small national staff, I develop new policies and procedures and enforce processes in line with organizational goals around transparency & effectiveness.Engage and connect chapters with elected officials and other high profile individuals to serve as speakers, mentors and trainers.Streamlined on-boarding of new chapters to the NLC process and team as well as budget and reimbursement processes for chapters.

Washington, Dc, Us

As Director for San Francisco Chapter of NLC, I ran day to day operations, including managing volunteer staff, budgets, Fellowship program, fundraising, events and online/media presence. The cornerstone of NLC is the Institute, a free five month leadership development program for progressives. Each year NLC-SF hosts a class of 18 Fellows. I was responsible for recruitment & selection of Fellows, planning the Institute topics, recruiting trainers, alumni activities, quarterly fundraisers as well as general outreach and community building. Benchmarks included 30+% growth in email list and Twitter following; local and national fundraising records in 2010-2011 season; recruiting most diverse class of Fellows in 2010, 2011, 2012.Proficient in Salsa Labs and Blue State Digital CMS systems.

San Francisco, Ca, Us

Drive outreach, engagement & digital experience for startup company that hosts weekly video roundtables addressing challenging political & societal issues. Reinventors brings top innovators, experts and disruptors together to discuss news ways forward and how we can leverage our current technology & tools to address persistent challenges.Over the course of the year, I coordinated, prepped and promoted over 20 roundtables with 200+ panelists, on topics ranging from climate change to privacy to immigration. Engage and grow relationship with the Google+ and Google News & Politics teams, securing prominent placement of video conversations, cross promotion of sessions and access to new tools.Manage online communities across various platforms, including over 500,000 in Google+. Through consistent testing and metrics analysis, overhauled online presence, growing email list by 50%, increase in email open rates 10+%, decreasing website bounce rates by 15%Experienced with Facebook & Google Ads, as well as a host of analytics tools- Google, Facebook, Hootsuite Pro Analytics, Sprout Social, SocialBro.

San Francisco, Ca, Us

Gathered and evaluated news and social media coverage for a range clients and industries, from grocery chains to video games to small business products. I trained new hires and fellow team members on a variety of tools. On a daily basis I translated extensive amounts of news & data into useful information for strategy development and to showcase agency work. Reports I generated were qualitative and quantitative. On the social media front, I also provided analysis for weekly, monthly and quarterly reports, advising on effective engagement strategies and potential pitfalls (using Sysomos, Radian6 and other reporting tools.)I also served as the agency go-to on political issues as well as outreach to elected officials and other public administrators. Recognized for streamlining processes, solving issues before they became problems and managing teams. As a result of consistent superior work product, I often worked directly with clients with minimal supervision.

Ran organizing efforts on 11 college campuses as part of the Get Up Vote Down Props 4 & 8 organizing effort, training students in grassroots advocacy, fundraising, messaging, social media tolls and traditional media outreachEngaged diverse communities in dialogue and cultivated campus & region specific messaging Represented No on Props 4 & 8 on various panels and in the media, including CA NAACP Youth & College summit

Us

Facilitated Sirna's move from Colorado to San Francisco, opening and running the first San Francisco office, as well as satellite offices and labs. Day to day activities ranged from on boarding new employees to managing confidential communications to managing IP portfolio. Supported the legal, intellectual property, investor relations and finance departments and numerous C-Suite executives- CFO, Chief Medical Officer, Head Legal Counsel, Controller and other departmental heads. Supported transition after Sirna was acquired by Merck.

Mobilized diverse constituencies and organizations in San Francisco and successfully lobbied San Francisco Board of Supervisors to vote no on proposal to build a mall on Piers 27-31.Ran visibility campaigns, call time, signature gathering and turned constituents out to various meetings at the Port Commission and Board of Supervisors. Crafted email alerts and action items to engage new donors & volunteers

Us

Ran canvases for Amnesty International, Forests Forever and Environmental Action PAC in various offices throughout northern California. Recruited, trained and managed staff and offices in Santa Cruz, San Francisco and Berkeley.

Ran GOTV in 30+ precincts in the Santa Fe area, turning out over 4,000 voters on Election DayCreated email alerts and action items to engage and cultivate volunteers, donors and other supportersTrained volunteer leadership on variety of canvas and communications strategies

Ran one of the largest most successful canvas offices in the country in 2004 cycleManaged a staff of 75+, including trainings, payroll, budgeting, recruiting and hiring

Bachelor Of Arts (B.A.), Political Science

Education record