Overview: At Sinbad, an FMCG startup, I have been serving as the Design Lead, where I am responsible for leading the design team and driving the overall design strategy for the company’s digital products. My role involves developing and maintaining multi-platform design systems, ensuring a seamless user experience across all touchpoints, and mentoring a team of designers. I work closely with cross-functional teams, including product managers and developers, to align design efforts with business objectives and user needs.Key Responsibilities:- Design System Leadership: Developed and maintained a comprehensive design system that supports multiple platforms, ensuring consistency and scalability in our design processes.- Team Management: Led and mentored a team of designers, providing guidance on design best practices, personal development, and goal setting through regular one-on-one sessions.- Workflow Optimization: Improved the design workflow from ideation to handover, streamlining processes to increase efficiency and reduce the time-to-market for new features.- Cross-functional Collaboration: Collaborated closely with the VP of Product, the tech team, and the COO to align design efforts with business goals and ensure seamless integration between design and development.- OKRs and Performance Management: Established and tracked OKRs for the internal design team, ensuring that design goals were aligned with overall company objectives.Achievements:- Successfully implemented a design system that significantly improved the efficiency and consistency of our design and development processes.- Enhanced team productivity and collaboration through optimized workflows and clear communication channels.- Provided mentorship and support to junior designers, contributing to their professional growth and improving the overall quality of design output.- Played a key role in the design of specific features, ensuring they met both user needs and business objectives.

Overview: During my time at Astro, I served as a Design System Consultant, where I played a key role in revamping the company’s design system. My main objective was to create and maintain a cohesive and scalable design system that would streamline the design process, enhance consistency across all product features, and reduce design iterations. This involved close collaboration with both the design and development teams to ensure a seamless integration of design and technical components.Key Responsibilities:- Design System Development: Created and maintained a comprehensive design system that significantly improved visual and functional consistency across all product features.- Design Tokens Management: Defined and maintained design tokens to ensure a unified visual language across various platforms and devices.Workflow Enhancement: Improved the design system workflow, making it more intuitive and user-friendly for designers and developers alike.- Mentorship and Consultation: Provided ongoing mentorship and design consultation to the team, guiding them through the adoption and implementation of the new design system.- Collaboration with Development Team: Worked closely with the development team to address technical challenges and ensure that the design system was effectively integrated into the product development process.Achievements:- Successfully implemented a new design system that was well-received by the design and development teams.- Streamlined the design process, resulting in reduced design iterations and faster project completion times.- Fostered a more collaborative and cohesive team environment through mentorship and support during the transition to the new system.

- Provided new ideas and solutions to the client.- Worked closely with project manager, Business Analysis, and Tech team- Translated product requirement documentation as design artifacts such as design user flow, low-fi, and hi-fi design- Designed mobile application, website and desktop applications.- Involved in Design and defining new project and process- Mentoring on 1on1 session with designer

Managed the company's overall website design and inspiration.Designed basic to detailed graphics of the website.Web site UI Design and UX DesignImplemented Design to Code

Designed Chrome Extension UIDesigned Promotion BannersDesigned Mobile UI Designed Assets ( Icons, logo etc )

Designed WireframesQuality Assurance TestedGained a lot of experience in product thinkingParticipated in client meetingsPrepared UX documents for designers.Prepared tutorial documents for clients

Maintained WebsitesPrepared tutorial documents for clientsParticipated in client meetings

• Costumers Service Helpdesk• Network Troubleshooting • Updated Softwares• Upgraded Components• Updated OS (Windows / Mac OS / Linux )• Troubleshooting Windows

• IT Hardware Support• Network Troubleshooting • Costumer Service helpdesk• Update Software• Upgrade Component• Update OS (Windows / Mac OS / Linux )• Troubleshooting Windows

• IT Hardware Support• Network Troubleshooting • Costumer Service helpdesk• Update Software• Upgrade Component• Update OS (Windows / Mac OS / Linux )• Troubleshooting Windows