•Remarkable experience in General Management of local and multinational companies as well as in Business Development with Brazilian and Foreign partners. •Started career in the Technical area and consolidated it developing Technical-Commercial businesses in market-leading multinational corporations, as Sales Director, Contract Administration Business Unit General Manager, and other positions.•Defined and conducted an entire Commercial Operation in Brazil: activities related to direct and channel sales, coordination of Regional Sales Managers, as well as Product, Marketing, Commercial Administration and Contract Managers.•Wrote short and long term strategic plans, prospected and developed new markets, established business contacts both in Brazil and abroad, implemented commercial programs: Customer Base Expansion, Account Control, Account Conversion and Target OEMs. •Developed supply consortium agreements, designed sales strategies per project (“Capture Team”), maintained contact with the head office for technology exchange and partnerships, defined performance and sales plans. •Managed the entire value chain of the Business: prospecting, sales, contract negotiations, planning, administration, delivery, commissions and start-up. Interfaced with customers in bidding processes.•Conducted businesses and sales in the main industrial segments: metallurgical, automotive, food, pulp and paper, steel, oil and gas, and others.•Maintained commercial relations with several industry players: engineering companies, systems integrators, distributors, OEM's.•Development of Partnerships with national and international companies with Conceptual Design, Production Process Technology and Construction Knowhow aiming to strengthen the company Sales Force and Add Value to its products and services to achieve higher Margins.