Vp, Insights & Analytics
Current
Nov 2019 - Present
AeroLeads people directory · profile
Dan Herrick Email & Phone Number
VICE Media | Business Analytics | Media Strategy | NYU Stern MSBA
at
VICE Media
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
VICE Media | Business Analytics | Media Strategy | NYU Stern MSBA
Location
New York, United States
Company size
Who is Dan Herrick? Overview
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Quick answer
Dan Herrick is listed as VICE Media | Business Analytics | Media Strategy | NYU Stern MSBA at VICE Media, a with 2790 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Dan Herrick.
Dan Herrick previously worked as VP, Insights & Analytics at Vice Media and Sr. Director of Research & Analytics, VICELAND at Vice Media. Dan Herrick holds Master Of Science, Business Analytics from Nyu Stern School Of Business.
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VICE Media
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Profile bio
About Dan Herrick
Dan Herrick is a VICE Media | Business Analytics | Media Strategy | NYU Stern MSBA at VICE Media. They is proficient in Japanese and Spanish.
Current workplace
Dan Herrick's current company
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Vice Media
7 roles
Dan Herrick work experience
A career timeline built from the work history available for this profile.
Sr. Director Of Research & Analytics, Viceland
Vice Media
• Developed Viceland's research and analytics department to support all linear, digital and social insights and analytical needs• Actively evolving my department to align with internal strategies and the overall media landscape to drive our business forward through innovation• Manage publication of weekly, monthly and quarterly reports that inform and guide the business• Support key stakeholders with mix of deep dive analysis and reporting, data-led visualizations, as well as overall business expertise• Collaborate with Vice's data science team on larger business understanding and strategy analyses• Areas of focus: business strategy; network, regression and sensitivity analyses; optimization; EDAs; data visualization
Jan 2017 - Nov 2019
Director Of Research & Analytics, Viceland
May 2015 - Dec 2016
Research Manager
Primary backup to the Vice President of Spike TV research for quantitative analyses.Guided internal strategies for programming, marketing, development and press using large data sets.Closely monitored the competitive landscape for trends and opportunities.Created new reports and standardize existing reports to streamline the day-to-day work flow.Facilitated the integration of Nielsen and Rentrak data into our custom-built analytics software.Backup to the Senior Director of Spike TV research for primary analyses.Constructed custom surveys to gauge viewer sentiment and report findings to internal teams.Member of cross-brand (Comedy Central, Spike TV, TV Land) research steering committee.
Nov 2013 - May 2015
Senior Analyst
Constructed daily in-depth analyses on programming which included measuring reach, frequency, duplication, segmentation as well as various geographic and lifestyle indicators.Reported and presented weekly, monthly and quarterly reports.Developed a larger multiplatform dashboard report (On Demand, Hulu, DTO, etc.).Collaborated closely with our programming, marketing, digital creative, fan engagement and multiplatform strategy teams to create custom reports and analyses.Led online panel studies and moderated in-house discussion groups.Interviewed, trained and oversaw one intern per semester.Responsible for various daily reports (e.g., daily overnight ratings, DVR playback tracker, competitive series tracker, ad hoc requests).
Oct 2011 - Nov 2013
Program Analyst
Analyzed future acquisitions and scheduling changes based on historical data.Tracked cable and broadcast competition on linear and On Demand platforms.Created & refined reports based on the changing TV landscape.
Sep 2009 - Sep 2011
Analyst
Compiled, analyzed and interpreted Nielsen ratings for eleven broadcast affiliate stations.Presented data to in-house sales representatives and local stations via sales pieces.Estimated future program ratings based on past trends.
Jan 2008 - Sep 2009
Team & coworkers
Colleagues at VICE Media
Other employees you can reach at vice.com. View company contacts for 2790 employees →
俞
俞玲玲
Colleague at Vice MediaPerth, Western Australia, Australia
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JC
Jorrie Cull
Colleague at Vice MediaHalifax, Nova Scotia, Canada
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RF
Richenzo Faison
Colleague at Vice MediaBrooklyn, New York, United States
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MM
Michael Modrich
Colleague at Vice MediaSan Jose, California, United States
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HG
Haley Gay
Colleague at Vice MediaForney, Texas, United States
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MZ
Mayla Zahra
Colleague at Vice MediaJakarta, Indonesia
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RR
Rakesh Rana
Colleague at Vice MediaPune, Maharashtra, India
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ZZ
Zara Zargarian
Colleague at Vice MediaGlendale, California, United States
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AA
Asad Asad
Colleague at Vice MediaEast Java, Indonesia
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MW
Max Whats
Colleague at Vice MediaHannover-Braunschweig-Göttingen-Wolfsburg Region, Germany
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俞玲玲
Colleague at Vice MediaPerth, Western Australia, Australia
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JC
Jorrie Cull
Colleague at Vice MediaHalifax, Nova Scotia, Canada
View →
RF
Richenzo Faison
Colleague at Vice MediaBrooklyn, New York, United States
View →
MM
Michael Modrich
Colleague at Vice MediaSan Jose, California, United States
View →
HG
Haley Gay
Colleague at Vice MediaForney, Texas, United States
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MZ
Mayla Zahra
Colleague at Vice MediaJakarta, Indonesia
View →
RR
Rakesh Rana
Colleague at Vice MediaPune, Maharashtra, India
View →
ZZ
Zara Zargarian
Colleague at Vice MediaGlendale, California, United States
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AA
Asad Asad
Colleague at Vice MediaEast Java, Indonesia
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MW
Max Whats
Colleague at Vice MediaHannover-Braunschweig-Göttingen-Wolfsburg Region, Germany
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2 education records
Dan Herrick education
Master Of Science, Business Analytics
B.S., Tv/Radio/Film
FAQ
Frequently asked questions about Dan Herrick
Quick answers generated from the profile data available on this page.
What company does Dan Herrick work for?
Dan Herrick works for VICE Media.
What is Dan Herrick's role at VICE Media?
Dan Herrick is listed as VICE Media | Business Analytics | Media Strategy | NYU Stern MSBA at VICE Media.
Where is Dan Herrick based?
Dan Herrick is based in New York, United States while working with VICE Media.
What companies has Dan Herrick worked for?
Dan Herrick has worked for Vice Media, Spike Tv, Comedy Central, Vh1, and Hrp.
Who are Dan Herrick's colleagues at VICE Media?
Dan Herrick's colleagues at VICE Media include 俞玲玲, Jorrie Cull, Richenzo Faison, Michael Modrich, and Haley Gay.
How can I contact Dan Herrick?
You can use AeroLeads to view verified contact signals for Dan Herrick at VICE Media, including work email, phone, and LinkedIn data when available.
What schools did Dan Herrick attend?
Dan Herrick holds Master Of Science, Business Analytics from Nyu Stern School Of Business.
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